Agency

Time Inc. commissioned a study titled “A Biometric Day in the Life” to show how the proliferation of digital devices and platforms would affect the media consumption habits of “Digital Natives” (consumers who grew up with mobile technology as part of their everyday lives) and “Digital Immigrants” (who first learned about mobile technology in their adult lives).

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Madrina’s Multicultural Brands (MMCB) announced a distribution partnership with Prairie Farms Dairy. The partnership will dramatically increase consumer access to the MMCB family of products, including Madrina’s Helado (ice cream), slated to arrive in stores in April of this year.

GroupM Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM.

2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010.

J. C. Penney Company, Inc. (“jcpenney”) announced that it has begun to dramatically simplify its business model in order to align operations with the changes it is making to become America’s favorite store. The Company’s new approach to pricing, promotion, merchandising and the customer experience requires a more competitive operational structure, with fewer layers of management, wider spans of control and greater accountability throughout the organization.

As we witness economic recovery beginning to reach the Hispanic market, we’re uniquely positioned to be able to offer an economic boost to our clients that no other market segment can. By Isaac Mizrahi – SVP, Managing Director at Alma

Many marketers have moved past a direct-response-centric model for online display advertising, recognizing that despite low clickthrough rates, banner ads also have a branding effect. And research suggests that adding rich media or video to those banner ads can improve both types of response—increasing the likelihood users will click the ads as well as boosting the lingering brand awareness that results from viewing.

As spending for online video advertising continues to grow, a new survey commissioned by Digitas and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming across screens.

My colleagues in the US Hispanic trade marketing Industry ‘fumbled’ over one another to highlight that Butler, Shine, Stern & Partners (BSSP) was assigned the creative assignment for the El Pollo Loco Hispanic efforts in the US Hispanic Market, because they have the general market assignment. Wow! What a story!

Content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences. Why? Unlike traditional marketing, branded content is engaging, provides value and adds to the online experience instead of interrupting it. DOWNLOAD Report Here.

The New Generation Latino Consortium is hosting a new and exciting west coast installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in Los Angeles on Tuesday, June 5th at the SLS Beverly Hills Hotel.