The Association of National Advertisers (ANA) applauds the U.S. District court for the District of Columbia for issuing a permanent injunction blocking the enforcement of the Food and Drug Administration (FDA) Rule requiring graphic new warnings on all tobacco products and advertising.
Agency
Online availability of TV Shows drives growth in Episodes Watched / Viewing Time.
As TV networks struggle to find right balance between digital and traditional access to their content, new research from Knowledge Networks shows that online access wins favor with consumers in ways often overlooked by standard metrics.
Prisa Digital celebrates its 1st Year of Operation in the US.
PRISA celebrates the first year of operation of its digital division for the Americas in the US.
Anniversary of Census Act of 1790
On March 1, 2012 was the anniversary of Congress passing the Census Act of 1790. President George Washington signed the law, which authorized the collection of population data by U.S. Marshals. Although the act included the specific inquiries marshals asked at each home they visited, they did not receive printed forms on which to record the data. Marshals used their own paper and designed their own forms — a practice followed until the U.S. government began supplying printed census schedules in 1830.
Few Professionals plan to leave their Employers despite Job Dissatisfaction.
New global research from Accenture, titled “The Path Forward,” has found that despite being dissatisfied with their jobs, the majority of professionals plan to stay with their current employers.
Is there such a thing as a multicultural consumer segment?
We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population – the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence. As a marketer, I’ve always grappled with the question of whether this is an actual segment or just convenient nomenclature, created by corporate America to neatly package what would otherwise be very distinct groups of individuals. By Jose Villa / Sensis
Available on HispanicAd.com’s El Blog
Acculturated Latin Women are Outspending the General Market.
Latina Insights, the marketing services division of Latina Media Ventures, has released the first in a series of surveys revealing the shopping and retail consumption behaviors of the U.S. acculturated Latin female consumer.
Revolucion LLC merges with MGSCOMM.
Industry insiders have informed HispanicAd.com that New York based Revolucion LLC under the leadership of Federico Mejer, which recently handle the launch of Cervecera de Puerto Rico’s new premium beer called Magna Special Craft, has merged with Miami based MGSCOMM under the leadership of Manuel Machado / CEO & Chairman.
CMOs: U.S. Economy on the Rebound
Chief marketing officers are overwhelmingly optimistic about the U.S. economy’s outlook, a new survey reveals. When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, the optimists outweighed the pessimists 8 to 1.
As TV Screens Grow, So Does U.S. DVR Usage.
Over the last 60 years, televisions have evolved to have slimmer profiles, larger screens and sharper pictures. Additionally, the devices delivering the content to these new high-tech screens have changed significantly and more rapidly — helping us watch what we want when we want it.
Millennials will benefit and suffer due to their hyperconnected lives.
Teens and young adults brought up from childhood with a continuous connection to each other and to information will be nimble, quick-acting multitaskers who count on the Internet as their external brain and who approach problems in a different way from their elders, according to a new survey of technology experts. DOWNLOAD Report Here.
Brand loyalty? Not with big-ticket home improvement shoppers.
Nearly seven out of 10 home improvement shoppers say they are not brand loyal when it comes to buying big-ticket items, according to The Complex Shopper study conducted by The Integer Group and research partner Decision Analyst. View IngoGraphic and DOWNLOAD Report Here.
Hispanic Public Relations Association announces New Leadership for Next Phase of Growth.
With new leadership comes new energy and ambition, making this a year for continued growth for the Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) as it announces the new incoming board and welcomes new members. With the new board, HPRA-LA will build upon strategic partnerships and strengthen its commitment to provide PR professionals and students the resources to thrive in this evolving Hispanic public relations industry.
Aggregated Media, Emerging Channels to benefit from Media Shift in 2012: Top Advertisers & Agencies.
ValueClick, Inc. announced results from the 2012 ValueClick Media Advertiser Survey. This annual survey tracks the perceptions, thoughts and actions of agencies and brand marketers, including their views on advertising budgets, reasons for selecting media partners and digital marketing trends. DOWNLOAD Report Here.
Peykar appointed VP of Direct Response at Univision.
Shirin Peykar has been appointed vice president of Direct Response at Univision Communications Inc.
