Agency

Chief marketing officers are overwhelmingly optimistic about the U.S. economy’s outlook, a new survey reveals. When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, the optimists outweighed the pessimists 8 to 1.

Industry insiders have informed HispanicAd.com that New York based Revolucion LLC under the leadership of Federico Mejer, which recently handle the launch of Cervecera de Puerto Rico’s new premium beer called Magna Special Craft, has merged with Miami based MGSCOMM under the leadership of Manuel Machado / CEO & Chairman.

ValueClick, Inc. announced results from the 2012 ValueClick Media Advertiser Survey. This annual survey tracks the perceptions, thoughts and actions of agencies and brand marketers, including their views on advertising budgets, reasons for selecting media partners and digital marketing trends. DOWNLOAD Report Here.

AHAA and Círculo Creativo are calling on the best Hispanic creative to compete for the first edition of the U.S.H. Idea Awards, recognizing stellar achievement in work created by U.S. Hispanic agencies and directed at Hispanic audiences. The inaugural U.S.H. Idea Awards will be presented Friday, May 4 at the Intercontinental Hotel in Miami during AHAA’s Annual Conference.

Nielsen has long been bringing our insights to life through compelling infographics, illustrations and charts. On February 28, Nielsen is taking a page from some of their clients and the industry and going open-source, launching a U.S. contest to find and celebrate innovation in data visualization using some of our recent consumer insights and social media intelligence.

Shirin Peykar has been appointed vice president of Direct Response at Univision Communications Inc.

The PwC Global CEO Survey shows uncertain and volatile growth, lack of stability in capital markets, and tumbling short-term business confidence. This places the onus on governments to provide political leadership to help lay the foundations for a stable and lasting global recovery.

Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics.

The Paradies Shops has signed an exclusive license agreement with Univision. Univision Enterprises and Paradies have joined forces to develop and operate Univision Newsstands and Univision Deportes Cafés for airport concession programs.

In an effort to consolidate resources Joseph Anthony, CEO of VITAL Holdings partners with former Kinetix co-founders Paul Estevez and Tony Martinez to develop new Multi-cultural Marketing Agency, called Americana.

Joaquin Molla and Jose Molla, co-founders of La Comunidad, announced the addition of new digital creative talent to join the agency’s creative team at its headquarters in Miami.

Rosa Alonso who has been involved in several Hispanic focused internet start-ups will be awarded the the Columbia University Alumni Medal for “the many important and helpful contributions over the years that have enriched the University and faculty, student, and alumni life on our campus”. Felicidades, Rosa!

Online privacy continues to be one of the most debated industry issues. One need only note the amount of attention given to Google’s privacy policy changes over the early part of 2012 to discover many of the common sensitivities surrounding this topic.

Since 2000, the number of Americans with Internet access has more than doubled from 132.2 million to 274 million, according to Nielsen and NM Incite’s U.S. Digital Consumer Report.

We are all big fans of our mobile devices, Internet and our TVs, but have you wondered how much we use each of these? Check out this infographic, provided by PACO Ideation, that digs through the activities African Americans, Hispanics and Asian Americans are engaging in through their use of mobile, Internet and TV. Anything surprise you? DOWNLOAD InfoGraphic Here.

It’s been turbulent skies for US airlines for more than a decade now. And there’s little sign that things will smooth out anytime soon. In fact, major carriers continue to be driven to reorganization—with the recent Chapter 11 filing by AMR a big case in point. But what if a clear pathway (or should we say, “flight plan”?) to stability and growth lay ahead for those airlines willing to set a new course? What if carriers decided to stop relying on the same old Madison Avenue “strategies” offered up by the branding “experts” and go in a different direction? DOWNLOAD Report Here.