Latinum Network today announced the official launch of VozLatinum, a new online community leveraged by marketers who want to get to know the U.S. Hispanic consumer.
Agency
American Automotive is Back!
The American automotive industry had traveled a tough road through the economic downturn, but according to a new complementary study and accompanying infograpghic from local market consumer research firm Scarborough, the American auto industry will be putting the pedal to the metal this coming year. DOWNLOAD Study Here.
Study linking Hispanic Marketing Focus among CPG & Retail Companies to overall Corporate Growth.
AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less.
2012 Digital Advertising Attitudes Report.
As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. DOWNLOAD InfoGraphic Here
VPE Public Relations announces new client wins in 2012.
VPE Public Relations, a national Hispanic-owned communications agency in Los Angeles, launched 2012 by adding five new accounts to its client roster: AbilityFirst, American Academy of Ophthalmology, Building Healthy Communities Eastern Coachella Valley, Valley Presbyterian Hospital and Hulu.
Terra Music launches Interactive Bilingual Music Platform.
Terra is launching a new interactive music platform today, March 7 featuring Locos Por Juana, the two-time Grammy-nominated bilingual Latin Band. Tune in today at 4:00pm ET on terra.com.
Confluence of Transformative Technologies is Driving Human Resource Organizations.
Converging transformative technologies – cloud, social, mobile and analytics – are driving many companies to advance their human resource (HR) capabilities and enhance performance in 2012. This is according to “Leap Ahead,” Deloitte’s second annual Human Capital Trends report.
CPG companies to increase shopper marketing programs and retailer-based marketing in 2012.
AMG Strategic Advisors, a recently formed strategy and insights consulting unit of Acosta Marketing Group (AMG) has released the results from its comprehensive Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the CPG Industry. The report analyzed key indicators that reflect today’s retail environment as well as emerging trends in CPG and retailer marketing – making it one of the industry’s most robust reports to date. The results include actionable steps for maximizing marketing budgets, gaining a competitive advantage and leveraging trends. DOWNLOAD Report Here.
OREO turns 100 Years Young.
On March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crème filling: OREO was born! In honor of this delicious milestone, the World’s Favorite Cookie is on a mission to reignite the spirit of childhood by celebrating the kid inside all of us.
Univision’s Randy Falco gives his Opinion on the Importance of the Latino Vote.
Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns and consumer ad campaigns are always watching each other — looking for the next great idea. By: Randy Falco / CEO – Univision Communications for Politico
Sandra Alfaro joins Lopez Negrete Communications.
Houston based Lopez Negrete Communications (LNC) announced that Sandra Alfaro has joined the agency to help lead the account management teams.
Forecasting Demand: What’s a Few Trillion Dollars among Analysts?
Consumer demand—and the associated spending behaviors across products and services produced by this demand—is the core engine that drives our entire economy.
LIVESTRONG publishes study behind its Hispanic/Latino Outreach Campaign.
LIVESTRONG published the case study behind its successful Hispanic/Latino outreach campaign which seeks to close the gap in health disparities for Hispanics diagnosed with cancer. The campaign received an honorable mention for Multicultural Marketing Campaign of the Year at the PRWeek Awards.
Euro RSCG Worldwide PR wins the Top Honor for Multicultural Marketing @ PRWeek Awards.
Euro RSCG Worldwide PR won the PRWeek Award’s Multicultural Marketing Campaign of the Year for its “Meeting the Eye Health Needs of Culturally Diverse Groups” program for Transitions Optical, Inc.
Latinos in College & Bedoyecta Partnership to help Latino College Students.
In alignment with their vision to support the wellbeing of Hispanic families in the U.S., Bedoyecta, the multi-vitamin brand marketed by Valeant Consumer Products, a division of Valeant Pharmaceuticals North America, LLC, launches a partnership with the organization Latinos in College (LIC).
All Beauty Categories surpassed 2008 Pre-Recession levels.
According to beauty market research conducted by The NPD Group, Inc. in 2011, total U.S. prestige beauty generated $9.5 billion, an increase of 11 percent in dollars, compared to $8.6 billion in 2010. In addition, the outstanding dollar results were achieved with all beauty categories surpassing pre-recession levels.
