Agency

The use of retail medical clinics located in pharmacies and other retail settings increased 10-fold between 2007 and 2009 according to a 2011 RAND study. The determining factors in choosing a retail medical clinic over a physician’s office were age, health status, income and proximity to the clinic.

Azteca America in partnership with Sprint announced the successful launch of the branded multiplatform soccer campaign “Gol O No Gol?” (Goal or Not).

Antoinette Zel, President and CEO of La Comunidad, announced the promotions of client management execs Maryanne Dammrich and Denisse Molina to Account Directors, and the addition of Paula Soares as Account Director.

Univision Communications Inc. announced the formation of its Innovation Marketing Team (IMT), a new integrated consumer engagement group designed to further the company’s ability to develop multi-platform, integrated marketing programs.

Ford is teaming up with NBC and eight-time Emmy Award-winning reality producer to create “Escape Routes,” a prime-time reality TV show that will air on Saturday nights on NBC and mun2 beginning March 31.

Marketers must diversify their ad investments across a wider variety of digital channels to keep up with today’s media consumption habits.

The era of the Hispanic homebuyer is upon us, according to the 2011 State of Hispanic Homeownership Report released by the National Association of Hispanic Real Estate Professionals (NAHREP). DOWNLOAD Report Here.

Award winning Creative Director Pablo Buffagni leaves Conill to join Grupo Gallegos as Chief Creative Officer.

Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters. Spanish language TV ad spending surged 19.1 percent in fourth quarter, paced by higher sell-out levels at over-the-air networks. For all of 2011, the segment increased 8.3 percent.

Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Published by Manny Gonzalez

Read more at HispanicAd.com’s El Blog

Adam Shlachter has spent more than a decade developing digital marketing programs and solutions for brands. Since joining MEC in 2006, he has worked with clients that include Macy’s, KFC and Ikea, and has managed agency relationships with partners such as AOL, CBS Interactive, Facebook, Google, Hearst Digital, Yahoo! and Microsoft.

An estimated 214 million people — about 3% of the world’s population — have migrated across international borders as of 2010. While the percentage may seem small, if the migrants were counted as one nation, they would constitute the fifth most populous country in the world, just behind Indonesia and ahead of Brazil.

Traditionally, retailers have been the middlemen between consumers and brand manufacturers, but these roles are becoming more fluid with the rise of ecommerce. Consumer goods companies have started selling to shoppers through direct online channels, and in the process are gaining access to valuable market research data.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

International Women’s Day (IWD) is the ideal time to discuss a recent DDB Life Style Study, which shed new light on what it’s like to be a woman today and reveals that women are becoming increasingly assertive and ambitious. Modern women aren’t afraid to speak their minds, and believe that hard work will make it possible to reach the top of their chosen profession. International Women’s Day was instituted during the early 1900’s amidst a zeitgeist of radical change and vast expansion and is currently observed in countries around the world.

Now that we are well into the New Year, I thought it would be worthwhile to provide an update on the state of the Hispanic online market. Overall, the market continues to be rich and vibrant and the data points to a clear opportunity for online marketers in 2012.