Agency

Public relations is increasingly in the spotlight for major marketers and their key brand initiatives. One key driver of this trend, clearly, is the rise of social media, as companies focus on new ways to engage with their customers to tell dynamic stories across multiple platforms. In addition, companies are focused on reputation and how issues relate to marketing challenges in today’s increasingly complex world. DOWNLOAD Report Here.

A decade of studies by the USC Annenberg Center for the Digital Future creates a portrait of the American user of the Internet reaping the benefits of online activity, while at the same time paying a tremendous price in the form of time, privacy, and well-being.

As public relations firms work with their clients to plan for the coming year, some of the industry’s leaders offer their opinions and predictions about social media—10 issues and trends that the marketing community will be talking about in 2012. Available at HispanicPRpro.com, HispanicCMO.com and HispanicAccountPlanner.com

Luxury brands have always been a fascinating space and luxury brand marketing one of the most complicated ones. This paper attempts to decode what makes Louis Vuitton, Louis Vuitton; Chanel, Chanel – in simple words what makes a luxury brand desirable? What are the ingredients/components that make up a luxury brand? DOWNLOAD Report Here.

The Cisneros Group of Companies announced the initiation of their new business enterprise, RedMas, a Hispanic Mobile Ad Network and Mobile Studio. ‘Red’ – the Spanish word for network, and ‘Mas’ – the acronym for Mobile Ad Studio, marks the business progression of LatCel. The new name and business focus reflects the company’s broader product and service offering.

Promociones PanaVista announced that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista’s business development efforts moving forward.

A lot has happened this year and teens have taken notice. World events, economic pressures, personal milestones, friends, education and brands all play big roles in influencing the lives of teens. Teens are evolving and maturing as fast as the technologies and platforms we build around them.

República has created a multimedia campaign for Florida banking leader BankUnited that highlights the BS (BankSpeak) that many small and medium-sized business owners are enduring today.

Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Web Manager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. VIRE Presentation Here.

Wing is taking an unconventional approach to drug prevention with a new animated campaign for The Partnership at Drugfree.org. The campaign, “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources.

A new study released by Global Advertising Strategies (Global) analyzes two prominent trends in today’s healthcare and pharmaceutical marketing: the growing impact of multicultural population segments and their deep utilization of novel digital capacities. DOWNLOAD Report Here.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Eric Osuna to Vice President of Sales for SBS Los Angeles.

According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1 trillion. Marketing effectively to this burgeoning audience requires a commitment to understanding its complexity. Here are 10 insights that can take your Hispanic marketing and research efforts to the next level. By Carlos E. Garcia / Knowledge Networks

Univision Communications announced the appointment of Raul Rodriguez as vice president and general manager, Univision San Francisco.