Agency

To celebrate 30 years of accomplishing unprecedented marketing results for its clients, The San Jose Group (SJG) is launching a pro-bono program, “SJG Giving as we Grow,” extending its services to three non-profit organizations to support their efforts in creating stronger awareness of their cause among diverse multicultural communities.

Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference. Leverage your common multicultural insights across different consumer groups. Realize economies of scale. Develop marketing communications that appeal to multiple multicultural segments at the same time. Reflect in your organization the new mainstream and the demise of the so-called “general market.” By David R. Morse – President and CEO / New American Dimensions, LLC.

If media were a meal, college students would never get through the appetizer course. This slice of the millennial population consumes media by scattering its attention among multiple devices and diversions at once.

Telemundo Media announced it will launch “Mujer de Hoy – Superate!” (Women of Today- Excel!), a pro-social multiplatform initiative in partnership with LATINA Style designed to empower Latinas by providing them with information to help enrich their lives.

Soft consumer confidence and lingering unemployment have retailers looking to the 2011 holiday season with caution. According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a modest 2.9 percent increase in total holiday sales this year.

Agency Trading Desks are a new dynamic way to purchase audiences, allowing media to be bought in real time rather than from pre-procured inventory. With the rapidly evolving digital environment, Agency Trading Desks are emerging as a solution to the high cost and lower efficiency of ad networks. A growing list of agencies, both large and small, has created Agency Trading Desks. Initially designed to purchase display advertising, these desks now actively buy online video, mobile, social media and search.

It’s no secret that the marketing world is changing. With digital channels reaching ever more consumers, more online ad and marketing formats being created to help reach them, and more measurability offered to marketers to justify the budgets they are devoting to new tactics, practitioners must stay abreast of a steady stream of new trends.

The Department of Commerce’s Economics and Statistics Administration (ESA) and National Telecommunications and Information Administration (NTIA) released a report, “Exploring the Digital Nation,” that analyzes broadband Internet adoption in the United States.

The family orientation of U.S. Hispanics extends to restaurant dining, according to The NPD Group, a leading market research company. Slightly over 40 percent of restaurant visits by Hispanics include children compared to 30 percent of non-Hispanic visits, based on the latest findings from NPD’s CREST® Hispanic foodservice market research.

As numerous CARIBBEAN BUSINESS reports have anticipated, the number of Puerto Ricans considering moving away has consistently been on the rise over the past six years. Already, there are 1.5 million more Puerto Ricans living outside of the island than are still living in Puerto Rico, according to the latest U.S. Census—which includes the estimated 500,000 who have recently relocated to the mainland U.S.

Arbitron Inc. has recognized Beatriz R. Perez, Chief Sustainability Officer and former Chief Marketing Officer for the North American Division of The Coca-Cola Company, as its 2011 Arbitron Multicultural Marketing Honoree.