Agency

Millions of Latinos are proud of their history of military service to our nation. To discover they have defended the USA against all enemies, from the Revolutionary War to the current conflicts in Afghanistan, one must cull through volumes of research, academic dissertations, or tomes of Spanish-language and Latino literature, because this history is not common knowledge.

As the “poles” melt away, we need to elevate the multicultural conversation. By Christian Filli, Vice President of Strategic Planning, LatinWorks.

Marketers know that it is smart to target US Hispanics. The nation’s fastest-growing minority group, Hispanics wielded over $1.02 trillion dollars in purchasing power in 2010, and will spend $1.48 trillion in 2015, according to data from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.

While Latin GRAMMY weeks is filled with events and celebrity power, the surrounding activities and glamour present a great platform for participating brands and sponsors to enhance their connection with the Latino consumer base. Below is a rundown of the sponsors as officially reported by the Latin Recording Academy and a video recap from the Heineken “House of Music” inside the Mandalay Bay. By Lili Gil, Media Contributor and XL Alliance Managing Partner

Available on HispanicCMO.com

Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report: Women of Tomorrow: U.S. Multicultural Insights. DOWNLOAD Report Here.

Is Best Buy the savior of the U.S. economy? It could be, if it ramps up its Hispanic and multicultural marketing efforts in the wake of the carnage it just left in Europe. By Adam R Jacobson

Speaking Tuesday at the ANA Multicultural Marketing & Diversity Conference in Miami Beach, Procter & Gamble Co. senior marketing manager Ida Chacón and Univision Communications senior vice president of brand solutions Graciela Eleta shared multiple cases studies that demonstrated the effectiveness of research, organizational structure and strategic planning when engaging Latino consumers through marketing opportunities. By Adam Jacobson

Faced with mounting challenges to capture the Hispanic consumer in an environment that wasn’t fully committed to investing in Spanish-preferred audiences, Post Foods Brand Manager for U.S. Hispanics Mike Foley used three pillars to help drive Honey Bunches of Oats cereal forward – making it the No. 1 cereal above Kellogg and General Mills brands.By Adam Jacobson

Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. By Adam Jacobson

Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.DOWNLOAD Report Here.

Dunkin’ Donuts announced an exciting new sponsorship with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night.

Entravision Communications Corporation and Toyota Motor Sales, U.S.A., Inc. (TMS) have partnered to celebrate the launch of the all-new 2012 Toyota Camry at the “Camry for a Better Commute” Concert”.

Univision News – Latino Decisions Election poll of Hispanic registered voters and the general electorate finds the economy, immigration and education as top issues facing the community and outlines the challenges facing both parties ahead of the 2012 elections.