Agency

República launches Repúblicares – to award one year of pro-bono expertise to a deserving organization within the continental United States and Puerto Rico.

Yahoo! en Español and the Ram Truck brand announced the launch of La Banda Ram, the first dedicated Mexican regional music channel.

Being purposeful with your company’s marketing efforts and doing what’s right for the audience – and not necessary the C-Suite – will help a company to maintain its brand strength among multicultural consumers. By
Adam R Jacobson

No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.” By Adam Jacobson

I’m still not sure why Ad Age felt compelled to give a voice to hate.

I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference? Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist. He’s still the man who called President Obama a racist. He’s still the man the Color of Change ad industry advocacy group lobbied Fox News to dump for his racist, gloom and doom TV program. By Manny Gonzalez

Available on HispanicAd.com’s El Blog above

If there is a concept older than the abuelita in the Spanish language TV spot it’s the argument that marketers are not investing enough in U.S. Hispanic advertising and media – that they haven’t reached the mythical “right spend” figure. Right spend is usually defined as the percentage of a marketers advertising and marketing budget devoted to reaching U.S. Hispanics. Most of the research and discussion around the right spend issue has been spearheaded by the Association of Hispanic Advertising Agencies (AHAA), who started publishing annual reports on the right spend in 2002. by Jose Villa / Sensis Agency.

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Shopper Sciences, a retail marketing and shopper insights consultancy, and a unit of IPG’s Mediabrands, released a study that details how shoppers will be using digital media to make purchase decisions this holiday season.

Traditionally, gaming has been for kids, and despite the demographic and psychographic shifts that mean mom (and even grandma) is now likely to play a social game, children have hardly given up the video game pastime.

Edelman launched Marketing to the Modern Family – a new study with insights about marketing to the family of the future that revealed surprising findings, including more than a third of dads feel that they are now acting in the role of a traditional “mom.”

Much has been written over the years about the Windy City’s status as America’s “Second City.” From the comedic antics of “SCTV” comedians to the great radio talents heard on such stations as WLS, WCFL, WLUP and B96, Chicago’s influence on the nation has indeed been large but secondary to The Big Apple, or L.A., or even Washington, Atlanta, or Miami. By Adam R Jacobson / Available on HispanicCMO.com

comScore, Inc. released the report The Effects of the Recession on Brand Loyalty and ‘Buy Down’ Behavior: 2011 Update. The report analyzes how the most recent U.S. recession has impacted consumer purchasing behavior within various product categories, leading to increased ‘buy down’ behavior among consumers, or purchasing less expensive brands in order to save money. DOWNLOAD Report Here.