Gabriela Alcántara-Díaz announced the launch of G ADMarketing Communications, a strategic marketing consultancy firm that specializes in aligning brands with today’s evolved Hispanic consumer.
Agency
Newlink Conversations: Why companies fail in the US Hispanic Market.
Newlink America, the Hispanic ad and pr agency that produces the video series called Newlink Conversations: Dialogue, Debate and Discovery on the Hispanic Market, released the latest video blog featuring Charles P. Garcia, CEO of Garcia-Trujillo on the ten mistakes companies make in building a sustainable business in the Hispanic market. VIDEO Available on HispanicCMO.com
Integration of Auto Retail Transaction Information with TV Audience Viewing Behavior.
J.D. Power and Associates has signed an agreement with Kantar Media to integrate auto buyer data with television audience viewing behavior data to provide marketers and media buyers and sellers with new tools and enhanced analytics for more effective media planning and ROI assessment.
Health Net launches general market campaign by Acento.
Health Net recently launched its Fall General Market brand advertising campaign in California and Arizona to support the important enrollment period for customers who are selecting a health plan for the January 1 effective date.
Andy Garcia joins Dark Light Pictures as a Commercial Director.
Andy Garcia has signed with Dark Light Pictures for representation as a commercial director. In his debut with the company, Garcia has directed a campaign for Whirlpool and Buenos Aires agency Madre that will air across Latin America and South America.
Relevancy at its Best: Vitamin brand Bedoyecta Not Afraid of Day of the Dead
Almost with precise foresight, Valeant Pharmaceutical’s vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead (Día de los Muertos) as a prime opportunity for marketers. While marketers may shy away from the holiday due to its scary name or lack of understanding Bedoyecta launched a Day of the Dead focused program on Halloween. For Bedoyecta, the festival presents a key differentiation to connect at a unique level of relevancy standing out from popular Halloween, fall and other pre-thanksgiving themes that make October and November a cluttered communication season.By Lili Gil, Managing Partner XL & Media Contributor available at HispanicCMO.com>
Consumer Confidence Survey: Economy Re-Emerges as Top Global Concern. Global online consumer conf
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.
Traditional Media lagging in share of localized marketing spend.
Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the Chief Marketing Officer (CMO) Council. Just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level in contrast to nearly 50 percent who see themselves as underperforming or needing new strategic thinking and capability development in local marketing.
Agencies report Clients still increasing Focus on Digital.
There’s no longer any question that digital has a seat at the advertising table, although the dollars spent there don’t yet compare to the money spent on traditional media like television.
