Agency

There’s no longer any question that digital has a seat at the advertising table, although the dollars spent there don’t yet compare to the money spent on traditional media like television.

Coca-Cola (#1) takes the lead in Interbrand’s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report. DOWNLOAD Report Here.

On October 26, Univision and Millward Brown presented a webinar in the “Hispanic 411: Insights to Grow Your Business” series that showcased creative that works. Led by myself and David Burgos, vice president at Millward Brown and co-author of “Marketing to the New Majority: Strategies for a Diverse World,” the goal of the interactive session was to help marketers and agency professionals develop creative that engages Hispanics.

New York Hispanic Radio veteran Mickie Reyes who has contributed immensely to the sales & management development of Spanish Broadcasting System’s radio stations in New York over the last 20 plus years will depart to become the New York Sales Manager for National Latino Broadcasting, LLC (NLB) and will report to Frank Flores – Senior Vice President of Sales and Marketing for NLB.

Cultúr Health was launched by the vox collective and Cooney/Waters Group. Cultúr Health combines the vox’s deep experience in Hispanic and cultural marketing with Cooney/Waters’ more than 19 years of health care communications service for nonprofits, pharmaceutical and biotechnology companies.

According to Industry sources, Verizon Wireless has notified Global Hue that the media planning and buying for their multicultural efforts will be re-assigned to Zenith Media.

Dewar’s Blended Scotch Whisky and Universal Music Latin Entertainment (UMLE) announced an exclusive relationship for a campaign in celebration of Latin music’s hottest night of the year on November 10. The campaign begins today with a launch of a unique collaborative Facebook application designed to make it easy for music fans (aged 21 and over) who are not attending the international Latin music awards show to stay connected online to their favorite nominated Universal Latin artists via the Dewar’s Facebook page.

We all have heard-and probably at some point also said-that Hispanics are brand loyal. One common mythical struggle in our industry is to make Hispanics try brands other than those they grew up with. Marketers who introduce a new product are considered lucky because they don’t have the loyalty dragon to slay and are able to make that very first impression in the minds of Hispanic consumers. But are Hispanics really that loyal? By Maria-Gracia Inglessis, Senior Account Planner at Wing

Geoscape presented the American Marketscape DataStream: 2012 Series, Executive Summary Report. The report is a summary of current and forecasted demographic, economic and consumer segmentation data published at various levels of geography in the U.S.

The sluggish economy and rising household expenses are casting a chill over consumer confidence, but not enough to bring back the ghost of recessions past, according to Deloitte’s 26th annual survey of holiday spending intentions and trends.

Eight to 24 year olds are ready to spend money in 2012. Two hundred eleven billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse study, the purchasing power of today’s youth is something that should not be overshadowed by the spending power of adults. Over half of eight to 12 year olds will spend their own money on candy (61%) and toys (55%) while a quarter will buy books (28%) and one-in-five will purchase clothing (19%). Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets. However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.

This year, Have You Tried This Yet? is working with celebrity stylist Irma Martinez to continue bringing to life the everyday science, innovation and quality behind the P&G brands to the Hispanic community.

Urbana Creative Group announced the founding of Interaktiva in Miami. The company is led by President and CEO Francisco Manrique, who also serves as Urbana’s Principal and Chief Creative Officer. David Uribe was named Vice President, Creative Director and will be heading Interaktiva’s creative department.

The New Generation Latino Consortium and Motivo Insights will once again partner with bilingual/bicultural brand Tr3s: MTV, Música y Más to create the 2012 Máximo Report, a comprehensive New Generation Latino study for marketers looking to target this coveted audience.

With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season. This annual study benchmarks the brands that America’s youth prefer and those that have the ability to dominate their industries’ youth market share.

As the holiday shopping season begins, U.S. retailers will face significant barriers to simply raising prices in response to rising food and fuel costs, according to an Accenture survey that polled nearly 1,000 people across the country on their shopping plans and their use of daily deal sites.