Agency

If media were a meal, college students would never get through the appetizer course. This slice of the millennial population consumes media by scattering its attention among multiple devices and diversions at once.

Agency Trading Desks are a new dynamic way to purchase audiences, allowing media to be bought in real time rather than from pre-procured inventory. With the rapidly evolving digital environment, Agency Trading Desks are emerging as a solution to the high cost and lower efficiency of ad networks. A growing list of agencies, both large and small, has created Agency Trading Desks. Initially designed to purchase display advertising, these desks now actively buy online video, mobile, social media and search.

It’s no secret that the marketing world is changing. With digital channels reaching ever more consumers, more online ad and marketing formats being created to help reach them, and more measurability offered to marketers to justify the budgets they are devoting to new tactics, practitioners must stay abreast of a steady stream of new trends.

Arbitron Inc. has recognized Beatriz R. Perez, Chief Sustainability Officer and former Chief Marketing Officer for the North American Division of The Coca-Cola Company, as its 2011 Arbitron Multicultural Marketing Honoree.

The family orientation of U.S. Hispanics extends to restaurant dining, according to The NPD Group, a leading market research company. Slightly over 40 percent of restaurant visits by Hispanics include children compared to 30 percent of non-Hispanic visits, based on the latest findings from NPD’s CREST® Hispanic foodservice market research.

As numerous CARIBBEAN BUSINESS reports have anticipated, the number of Puerto Ricans considering moving away has consistently been on the rise over the past six years. Already, there are 1.5 million more Puerto Ricans living outside of the island than are still living in Puerto Rico, according to the latest U.S. Census—which includes the estimated 500,000 who have recently relocated to the mainland U.S.

The Department of Commerce’s Economics and Statistics Administration (ESA) and National Telecommunications and Information Administration (NTIA) released a report, “Exploring the Digital Nation,” that analyzes broadband Internet adoption in the United States.

Millions of Latinos are proud of their history of military service to our nation. To discover they have defended the USA against all enemies, from the Revolutionary War to the current conflicts in Afghanistan, one must cull through volumes of research, academic dissertations, or tomes of Spanish-language and Latino literature, because this history is not common knowledge.

As the “poles” melt away, we need to elevate the multicultural conversation. By Christian Filli, Vice President of Strategic Planning, LatinWorks.