Agency

The growing presence of the Latino population in the U.S. continues to challenge the ability of organizations in selecting the best linguistic strategy when communicating with Latinos. Commonly used self-reported measures of language behavior have limitations that may lead to unexpected outcomes when used in decisions regarding Latinos. This paper is designed to help organizations – academic, public agencies, and research practitioners — improve their understanding of Latino language behavior as one avenue for enhancing the response of Latinos to their communications. DOWNLOAD REPORT HERE.

You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our favorites “Los USA — Latino Populations Grow Faster with Wider Spread.” The U.S. Census numbers have confirmed that the Hispanic population has reached an important milestone, the 50 million mark. We are waking up to a new reality, a new face of America. The New American Reality video speaks to the unique experience of being Latino in America today. To view video available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com.

The Nielsen Company announced the 2012 Advance/Preliminary TV Household Universe Estimate (UE) is 114.7 million, down from 115.9 million in 2011. Marking the first integration of the 2010 Census counts, the 2012 UEs reflect an aging population, as Baby Boomers increasingly shift out of the 35-49 demographic, as well as greater ethnic diversity.

Budweiser and Major League Soccer (MLS) is offering amateur players the chance to live their soccer dreams in the Budweiser Cup. Teams will compete in six-a-side matches throughout Southern California, Arizona, and Las Vegas for a once-in-a-lifetime trip to Argentina to play against winning squads from around the world.

After falling to unforeseen lows amidst scandals, recalls and self-inflicted demonization economic crises, the American public’s positive perception of the reputation of corporate America is on the rise.

In our most recent survey in March 2011, we asked people how much time they spend on an average week speaking in Spanish or in another language with their friends. This is pretty interesting to marketers because many times assumptions about language are polarized and largely misinterpreted. By Felipe Korzenny, Ph.D.

Digital and traditional advertising are failing to complement one another effectively, according to part two of the STRATA quarterly survey of major advertising agencies. STRATA found that although digital is playing a larger role, the category still faces substantial obstacles in aligning cohesively with campaign goals. Despite some years of experience with digital, clients still do not fully comprehend the value of this form of media.

The most recent tally of the nation’s Hispanic population startled even demographers: According to the 2010 Census, Hispanics in the U.S. now number 50.5 million, or one out of every six Americans. From 2000 to 2010, more than half of the nation’s population growth was due to Hispanics. In every single state in the union, the percentage of Hispanics increased.

Puerto Rico’s largest gathering of bloggers and social media influencers celebrates its 3rd consecutive year with a series of panels dedicated to explore the different ways of Self Expression on social media networks. Bloggers, video bloggers and micro bloggers will converge to share their motivations and the secrets of their success amidst the rapidly growing field of social media influencers.

Industry insiders speculate that DirecTV has added New York based The Vidal Partnership to handle US Hispanic branding responsibilities for the Satellite TV company. US Hispanic media responsibilities continue to be handled by Coral Gables based Del Cueto Media Group.

Transnational Migration between the Hispanic Caribbean and the United States. In this comprehensive comparative study, Jorge Duany explores how migrants to the United States from Cuba, the Dominican Republic, and Puerto Rico maintain multiple ties to their countries of origin. By Jorge Duany

Are you investing in the same tactics as your peers to grow your online business? The fifth annual Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade identifies where businesses worldwide are putting their digital marketing dollars and which tactics are working for them. DOWNLOAD REPORT HERE.

The end of the long-standing feud between Univision and Televisa over the Programming License Agreement has ended and Univision has since solidified its programming pipeline, experienced significant senior management changes and now seems to be in a calm period after the storm, but clearly Univision’s focus appears to be on maximizing value through an IPO. By Julio Rumbaut, President, RUMBAUT & COMPANY, an internationally recognized media advisory firm.