Coconut Grove based Alma DDB won the first ever TV Billboard Latino Marketing Award for the “House Party” music campaign produced last year on behalf of McDonald’s. View spots here
Agency
The Secret Sauce of Marketing to Frequent QSR Patrons.
Quick Serve Restaurant “Frequent Patrons” are on the lookout for ways to live healthier, but like many of us they habitually make unhealthy choices. And some care – conceptually – about supporting companies that are environmentally responsible, but will not give up convenience to be green themselves. Read more and download report at HispanicCMO.com and HispanicAccountPlanner.com
PRISA DIGITAL bolsters US Operation.
PRISA DIGITAL announced the additions of its executive team responsible with growing the operation across the Americas.
Agency new business Survival of the Fittest: Digital or Full Service. Who Will Live?
In a recent survey by outsourced lead generation firm RSW/US and agency search firm RSW/AgencySearch, Marketers across the Nation believe that Full Service Agencies are more likely to “win the race” towards digital dominance in the advertising space than their Digital Agency counterparts.
Advertising Salaries & Job Satisfaction on the Rise.
In a sign that the advertising industry is recovering from the recession, phase one of a new study on the state of employment in the advertising/marketing sector by creative talent recruiting firm 24 Seven, reveals that salaries overall increased 31% across the industry. The results compare 2011 levels with 2009, revealing the average industry salary for 2011 at $107,356, up from $81,989 in 2009.
Talent is top priority for CEOs.
Managing talent has overtaken risk as top of the CEO agenda, according to analysis from PwC’s 14th annual CEO survey.
The Infinite Dial 2011: Navigating Digital Platforms.
The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn’t exist at the beginning of the new millennium. DOWNLOAD REPORT HERE.
Heineken Voces helps Hispanic film and video industry.
Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures.
