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National Latino Broadcasting, LLC. (NLB), a newly formed subsidiary of Eventus, announced it has been selected by SiriusXM to lease four channels on a long-term basis on the Sirius and XM satellite radio platforms. The media entity will provide programming targeting the Latino market.

The goals of an ad campaign are naturally tied to its strategy, from the way advertisers decide where to buy placements to how they measure success. For online video advertising, research suggests brands are looking to support and quantify awareness and engagement.

Multicultural marketing veteran Rick Marroquín has joined Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, where he will work alongside Christy Haubegger to provide expert insight on multicultural audiences and initiatives and develop opportunities for clients within this burgeoning marketplace.

With many tech products, females—especially younger women—are just as likely to upgrade their consumer electronics as males. A Nielsen survey on high-definition television (HDTV) purchase intent, for example, showed U.S. women aged 18-34 are just as likely to purchase the advanced TVs as men aged 35 and over.

CEOs across the globe cite business growth as the most critical challenge they face, according to the results of The Conference Board CEO Challenge 2011, which were reported today. In this year’s survey, over 700 CEOs, presidents and chairmen from across geographies and industries identified the most pressing issues they face in today’s business environment.

The National Latino AIDS Awareness Day (NLAAD) is a national community mobilization and social marketing campaign focused on HIV awareness, testing, prevention and education. NLAAD takes place annually on October 15th, the last day of Hispanic Heritage month and was initiated as a response to the HIV/AIDS crisis within Hispanic/Latino communities in the U.S. and its territories. In the past eight years, organizations participating in NLAAD have provided HIV testing to over 75,000 individuals nationwide.

In the latest vlog uploaded by Newlink Conversations: Dialogue, Debate and Discovery on the U.S. Hispanic market, Jorge Ortega, managing partner of Newlink America, interviews Raúl Cisneros, Chief of Media Relations for the U.S. Census Bureau, on the implications of the latest census data for consumers and marketers.

Univision Communications Inc. announced the appointment of Chiqui Cartagena as vice president, Corporate Marketing. Cartagena will be responsible for developing and implementing corporate marketing strategies, positioning the Company’s broad portfolio of brands and creating proprietary consumer research tools and ethnographies.

Telemundo Communications Group announced that the network has partnered with Conill on a new multiplatform marketing campaign for Toyota, celebrating the fans of the network’s original primetime telenovela, “Los Herederos Del Monte” (The Del Monte Heirs).

By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook. But the questions for many remain.

TrueCar.com released a study based on Hispanic car-buying behavior in 2010 that shows import brands and models dominating the top 10 list. Hispanic car-buyers in 2010 made up seven percent of all new vehicle retail purchases in the U.S.

The key to a successful positioning in any of the Hispanic market segments is to understand why specific segment groups behave the way they do. Positioning is the communication garment that dresses the product or service to appeal to the consumer. BY Ana Ng – Student / Florida State University