Agency

The agency vrtccom (Vertice Communication Corp) with main office in Torrance, CA has been designated by Mission Foods and Azteca Milling to direct the communication strategies as of April 2011.

A non-partisan study conducted pro bono by Encuesta, Inc. as part of the Americanos Poll® in March 2011 compared the economic perceptions of Hispanics and non-Hispanics trended to measures gathered in November 2009. The findings show that both Hispanics and non-Hispanics agree that the U.S. economy is going in the wrong direction (59% vs. 63%, respectively), and this perception appears to be more prevalent among both population groups than seen in November 2009.

The idea of minority segments leading cultural transformations is not new. The African American community has led trends in music, fashion, dance, language, and political activism. Latino foods, music, and even TV genres like the Telenovela are growing in popularity among non-Hispanic consumers. Similarly, LGBT consumers have continued to grow in visibility and cultural influence, often nurturing major pop artists such as Madonna or Lady Gaga. Written by Kalil Vicioso, Strategic Director at Cheskin Added Value, New York. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

We just finished collecting data for our multicultural marketing study (Florida State University’s Center for Hispanic Marketing Communication with the collaboration of DMS Insights). The surprise, again this year, 2011, is that once Latinos are online they are more likely than other cultural groups to innovate in the digital space.

For the last two years alPunto Advertising has been working with the western affiliate of Susan G. Komen in analyzing, researching and developing marketing plans that will reach Latinas and inform them about breast cancer and about mammograms.

Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.

So… what’s wrong with Hispanic Marketing? Maybe we have done it to “ourselves” for marginalizing what it means to truly reach the emerging minority majority. So in a new world where Hispanic Marketing does not equal “Spanish Marketing”, what should we do as business leaders and marketers? By Liliana Gil, Cultural Intelligence™ Officer, XL and host of Moments2CultuRise Available on HispanicCMO.com

Despite showing no signs of spending less in recent months, a new Deloitte survey found that nearly three-quarters (74 percent) of Americans believe higher prices could slow their spending in the months ahead. Deloitte’s study also revealed that mobile and social connections are helping shoppers make savvier buying decisions in the wake of the
recession. DOWNLOAD REPORT HERE.

ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% we forecast in December, as a result of the political turmoil in the Middle East and the devastating earthquake in Japan.

The rapid growth of Hispanic, African American, and Asian American populations is driving a shift not just in the demographic composition of the U.S., but in the very culture—the look, feel, flavors, and sounds of the country. The idea of minority segments leading cultural transformations is not new. The African American community has led trends in music, fashion, dance, language, and political activism. Latino foods, music, and even TV genres like the Telenovela are growing in popularity among non-Hispanic consumers. Similarly, LGBT consumers have continued to grow in visibility and cultural influence, often nurturing major pop artists such as Madonna or Lady Gaga. By Kalil Vicioso – Cheskin Research

Hispanicize and Univision Communications Inc. have joined forces to provide free in-depth communications training to non-profits serving Latino communities through a program: “Latino Social Media for Social Good.”