The 10-episode reality TV series, “Norte a Sur: Una Ruta 5 Experiencias,” which aired on Discovery en Español last fall, aimed at elevating Levi’s® Work Wear line’s pioneer spirit of ‘Go Forth’ through the lens of Hispanic youth.
Agency
RL Public Relations expands New York Team.
Andy Checo has joined the RLPR New York team as Account Supervisor working on key agency accounts, as well as spearheading social media efforts for RLPR.
Advertisers demand more Audience Targeting Capabilities.
Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars.
CAMILA LIVE ONLINE! Redefining Branded Entertainment at the Latin Billboard en Concierto.
After a packed house at the Best Buy Theatre in New York on Sunday April 3rd, the Latin Billboard en Concierto with pop/rock Mexican sensation CAMILA made history! Beyond a great show, the event demonstrated the power of true branded entertainment in action. By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL Available at HispanicCMO.com
Hispanics in the Mainstream- What’s Next?
Follow the Hispanicize Social Media buzz to find out… By Christy Clavijo Kish/ PRNewswire
Susan G. Komen selects Bromley Communications to lead Hispanic initiatives.
Bromley Communications was recently selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.
NBCUniversal launches sales & marketing initiative: Hispanics at NBCU.
NBCUniversal’s Integrated Strategic Marketing group announced the launch of “Hispanics at NBCU,” a company-wide initiative aimed at connecting both consumers and marketers with the fastest growing population segment in the United States.
Communispace & SMG Multicultural launches Insight Community for Hispanic Multicultural Market.
Communispace and Starcom MediaVest Group (SMG) Multicultural announced an exciting new partnership with the launch of a joint consumer insight community focusing on the Hispanic multicultural market. As part of the partnership, Communispace and SMG Multicultural division will use the community to provide respective clients with rich insights into the largest growing U.S Population to transform Hispanic marketing strategies.
Global Advertising Rebounded 10.6% in 2010.
The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to USD 503 billion based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.
