Agency

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures.

The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn’t exist at the beginning of the new millennium. DOWNLOAD REPORT HERE.

National Latino Broadcasting, LLC. (NLB), a newly formed subsidiary of Eventus, announced it has been selected by SiriusXM to lease four channels on a long-term basis on the Sirius and XM satellite radio platforms. The media entity will provide programming targeting the Latino market.

The goals of an ad campaign are naturally tied to its strategy, from the way advertisers decide where to buy placements to how they measure success. For online video advertising, research suggests brands are looking to support and quantify awareness and engagement.

The National Latino AIDS Awareness Day (NLAAD) is a national community mobilization and social marketing campaign focused on HIV awareness, testing, prevention and education. NLAAD takes place annually on October 15th, the last day of Hispanic Heritage month and was initiated as a response to the HIV/AIDS crisis within Hispanic/Latino communities in the U.S. and its territories. In the past eight years, organizations participating in NLAAD have provided HIV testing to over 75,000 individuals nationwide.

With many tech products, females—especially younger women—are just as likely to upgrade their consumer electronics as males. A Nielsen survey on high-definition television (HDTV) purchase intent, for example, showed U.S. women aged 18-34 are just as likely to purchase the advanced TVs as men aged 35 and over.

Multicultural marketing veteran Rick Marroquín has joined Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, where he will work alongside Christy Haubegger to provide expert insight on multicultural audiences and initiatives and develop opportunities for clients within this burgeoning marketplace.

CEOs across the globe cite business growth as the most critical challenge they face, according to the results of The Conference Board CEO Challenge 2011, which were reported today. In this year’s survey, over 700 CEOs, presidents and chairmen from across geographies and industries identified the most pressing issues they face in today’s business environment.