Agency

Digital and traditional advertising are failing to complement one another effectively, according to part two of the STRATA quarterly survey of major advertising agencies. STRATA found that although digital is playing a larger role, the category still faces substantial obstacles in aligning cohesively with campaign goals. Despite some years of experience with digital, clients still do not fully comprehend the value of this form of media.

The most recent tally of the nation’s Hispanic population startled even demographers: According to the 2010 Census, Hispanics in the U.S. now number 50.5 million, or one out of every six Americans. From 2000 to 2010, more than half of the nation’s population growth was due to Hispanics. In every single state in the union, the percentage of Hispanics increased.

Puerto Rico’s largest gathering of bloggers and social media influencers celebrates its 3rd consecutive year with a series of panels dedicated to explore the different ways of Self Expression on social media networks. Bloggers, video bloggers and micro bloggers will converge to share their motivations and the secrets of their success amidst the rapidly growing field of social media influencers.

Industry insiders speculate that DirecTV has added New York based The Vidal Partnership to handle US Hispanic branding responsibilities for the Satellite TV company. US Hispanic media responsibilities continue to be handled by Coral Gables based Del Cueto Media Group.

Transnational Migration between the Hispanic Caribbean and the United States. In this comprehensive comparative study, Jorge Duany explores how migrants to the United States from Cuba, the Dominican Republic, and Puerto Rico maintain multiple ties to their countries of origin. By Jorge Duany

Are you investing in the same tactics as your peers to grow your online business? The fifth annual Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade identifies where businesses worldwide are putting their digital marketing dollars and which tactics are working for them. DOWNLOAD REPORT HERE.

The end of the long-standing feud between Univision and Televisa over the Programming License Agreement has ended and Univision has since solidified its programming pipeline, experienced significant senior management changes and now seems to be in a calm period after the storm, but clearly Univision’s focus appears to be on maximizing value through an IPO. By Julio Rumbaut, President, RUMBAUT & COMPANY, an internationally recognized media advisory firm.

Coconut Grove based Alma DDB won the first ever TV Billboard Latino Marketing Award for the “House Party” music campaign produced last year on behalf of McDonald’s. View spots here

Quick Serve Restaurant “Frequent Patrons” are on the lookout for ways to live healthier, but like many of us they habitually make unhealthy choices. And some care – conceptually – about supporting companies that are environmentally responsible, but will not give up convenience to be green themselves. Read more and download report at HispanicCMO.com and HispanicAccountPlanner.com

PRISA DIGITAL announced the additions of its executive team responsible with growing the operation across the Americas.

In a recent survey by outsourced lead generation firm RSW/US and agency search firm RSW/AgencySearch, Marketers across the Nation believe that Full Service Agencies are more likely to “win the race” towards digital dominance in the advertising space than their Digital Agency counterparts.

In a sign that the advertising industry is recovering from the recession, phase one of a new study on the state of employment in the advertising/marketing sector by creative talent recruiting firm 24 Seven, reveals that salaries overall increased 31% across the industry. The results compare 2011 levels with 2009, revealing the average industry salary for 2011 at $107,356, up from $81,989 in 2009.