In the latest vlog uploaded by Newlink Conversations: Dialogue, Debate and Discovery on the U.S. Hispanic market, Jorge Ortega, managing partner of Newlink America, interviews Raúl Cisneros, Chief of Media Relations for the U.S. Census Bureau, on the implications of the latest census data for consumers and marketers.
Agency
Cartagena named VP Corporate Marketing at Univision.
Univision Communications Inc. announced the appointment of Chiqui Cartagena as vice president, Corporate Marketing. Cartagena will be responsible for developing and implementing corporate marketing strategies, positioning the Company’s broad portfolio of brands and creating proprietary consumer research tools and ethnographies.
Toyota gives fans of Los Herederos Del Monte branded Online Destination.
Telemundo Communications Group announced that the network has partnered with Conill on a new multiplatform marketing campaign for Toyota, celebrating the fans of the network’s original primetime telenovela, “Los Herederos Del Monte” (The Del Monte Heirs).
What you think you know vs. what you need to know about U.S. Hispanics & Media
By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook. But the questions for many remain.
Hispanic Car Buyers prefer Imported Brands.
TrueCar.com released a study based on Hispanic car-buying behavior in 2010 that shows import brands and models dominating the top 10 list. Hispanic car-buyers in 2010 made up seven percent of all new vehicle retail purchases in the U.S.
How the Cultural Perceptions of Money, Debt, Death, Food, and Happiness affect Hispanic Behavior.
The key to a successful positioning in any of the Hispanic market segments is to understand why specific segment groups behave the way they do. Positioning is the communication garment that dresses the product or service to appeal to the consumer. BY Ana Ng – Student / Florida State University
Vrtccom is named AOR for Maseca & Guererro.
The agency vrtccom (Vertice Communication Corp) with main office in Torrance, CA has been designated by Mission Foods and Azteca Milling to direct the communication strategies as of April 2011.
U.S. Hispanics remain Hopeful about the Future, but Seeds of Discontent are Prevalent.
A non-partisan study conducted pro bono by Encuesta, Inc. as part of the Americanos Poll® in March 2011 compared the economic perceptions of Hispanics and non-Hispanics trended to measures gathered in November 2009. The findings show that both Hispanics and non-Hispanics agree that the U.S. economy is going in the wrong direction (59% vs. 63%, respectively), and this perception appears to be more prevalent among both population groups than seen in November 2009.
The changing face of America: four tips for multicultural marketing.
The idea of minority segments leading cultural transformations is not new. The African American community has led trends in music, fashion, dance, language, and political activism. Latino foods, music, and even TV genres like the Telenovela are growing in popularity among non-Hispanic consumers. Similarly, LGBT consumers have continued to grow in visibility and cultural influence, often nurturing major pop artists such as Madonna or Lady Gaga. Written by Kalil Vicioso, Strategic Director at Cheskin Added Value, New York. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Latinos are Digital Innovators.
We just finished collecting data for our multicultural marketing study (Florida State University’s Center for Hispanic Marketing Communication with the collaboration of DMS Insights). The surprise, again this year, 2011, is that once Latinos are online they are more likely than other cultural groups to innovate in the digital space.
alPunto Advertising helping Latinas get Mammograms.
For the last two years alPunto Advertising has been working with the western affiliate of Susan G. Komen in analyzing, researching and developing marketing plans that will reach Latinas and inform them about breast cancer and about mammograms.
Liliana Gil named to The World Economic Forum the class of 2011 Young Global Leaders.
Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.
Latino Talk at the Harvard Club… The NGLC injecting new thinking!
So… what’s wrong with Hispanic Marketing? Maybe we have done it to “ourselves” for marginalizing what it means to truly reach the emerging minority majority. So in a new world where Hispanic Marketing does not equal “Spanish Marketing”, what should we do as business leaders and marketers? By Liliana Gil, Cultural Intelligence™ Officer, XL and host of Moments2CultuRise Available on HispanicCMO.com
