Agency

So… what’s wrong with Hispanic Marketing? Maybe we have done it to “ourselves” for marginalizing what it means to truly reach the emerging minority majority. So in a new world where Hispanic Marketing does not equal “Spanish Marketing”, what should we do as business leaders and marketers? By Liliana Gil, Cultural Intelligence™ Officer, XL and host of Moments2CultuRise Available on HispanicCMO.com

Despite showing no signs of spending less in recent months, a new Deloitte survey found that nearly three-quarters (74 percent) of Americans believe higher prices could slow their spending in the months ahead. Deloitte’s study also revealed that mobile and social connections are helping shoppers make savvier buying decisions in the wake of the
recession. DOWNLOAD REPORT HERE.

The 10-episode reality TV series, “Norte a Sur: Una Ruta 5 Experiencias,” which aired on Discovery en Español last fall, aimed at elevating Levi’s® Work Wear line’s pioneer spirit of ‘Go Forth’ through the lens of Hispanic youth.

Hispanicize and Univision Communications Inc. have joined forces to provide free in-depth communications training to non-profits serving Latino communities through a program: “Latino Social Media for Social Good.”

Andy Checo has joined the RLPR New York team as Account Supervisor working on key agency accounts, as well as spearheading social media efforts for RLPR.

After a packed house at the Best Buy Theatre in New York on Sunday April 3rd, the Latin Billboard en Concierto with pop/rock Mexican sensation CAMILA made history! Beyond a great show, the event demonstrated the power of true branded entertainment in action. By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL Available at HispanicCMO.com

Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars.