Agency
Mic Drop: Global Artist Camilo Joins Ritmo y Color McDonald’s, Inviting Fans Nationwide to Vote for Concert Destinations
Fans across the country are in for the hottest music and art mashup of the summer with the return of Ritmo y Color. This year, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level with a fiery lineup featuring three headline performances by Colombian singer-songwriter and five-time Latin GRAMMY® winner, Camilo, plus augmented reality art installations by seven visual artists across select U.S. McDonald’s restaurants.
What New Social Media Laws Mean for Brands
Federal and state laws regulating social media for teens and children could have repercussions for advertisers
Five Cs of Creativity: Lessons from Cannes Lions ’23
The infectious excitement pulsating through the Croisette always revolves around the world's most creative minds. Cannes Lions 2023 did not disappoint — from Lizzo to Spike Lee to a sheer-clad Rihanna, the potential for human creativity galvanized delegates hailing from São Paulo to Shanghai. Creativity is at the core of humanity and here are the Five Drivers of Creativity that I observed during the Festival — Conviction, Challenge, Courage, Clout, Coalition.
Bayesian Media Mix Modelling: Cure-all or caveat emptor? [INSIGHTS]
The “Bayesian versus traditionalist” tribal conflict has reached the media mix industry. Until recently, this had been a rarefied debate, limited to the data scientists who work in our marketing effectiveness practice. But there’s evidence that is shifting from the theoretical to the practical in the sector.
How Multicultural Data Can Transform Global Programmatic Media Buying
According to the U.S. Census, multicultural consumers, wielding $4 trillion in spending power, are driving population growth in the U.S. and will become the majority by 2044. While Hispanics are the largest ethnic group, Asian Americans are the fastest growing. When you consider the global economy, the impact of multicultural consumers becomes even more significant.
The Latin GRAMMY Cultural Foundation® and The Latin Recording Academy® select BODEN Agency as new PR partner
BODEN Agency was selected to spearhead public relations efforts for the Latin GRAMMY Cultural Foundation®, effective immediately. The agency will also support the Latin Recording Academy® with measurement and analytics.
5 key findings about LGBTQ+ Americans
Pew Research Center has been tracking Americans’ attitudes toward same-sex marriage, gender identity and other LGBTQ+ issues for more than a decade. In that time, we have also done deep explorations of the experiences of LGBTQ+ and transgender and nonbinary Americans.
Spanish Translation or Spanish Transcreation?
The important difference between Spanish translation vs transcreation
Driving Change: Tackling ANA’s $20Bn in Media Waste
he ANA recently published the first look of their Programmatic Media Supply Chain Transparency study. While global open-web programmatic media spend is expected to reach $88 Bn this year, the study identifies the opportunity to realise at least $20Bn in efficiency improvement (media waste) – equating to 23% of spend.
The Increasing Importance of the In-house Agency
As brands face a shaky economy and an accelerating rate of disruption from new technology, the need for in-house solutions grows more immediate
If Managing Your Vendor’s Risk Isn’t a Top Priority, It Should Be
Gordon Moore, the co-founder of Intel, died this year. He was 94. In 1965, he predicted that the number of transistors that could be placed on a silicon chip would double at regular intervals for the foreseeable future, thus increasing the data-processing power of computers exponentially. He predicted computers would be more expensive to build but cheaper to buy for consumers since so many would be sold. And the result of all that computing power today seems to indicate that Moore's Law can now be applied to privacy regulation, given the number of states passing laws to protect consumer privacy, children's online privacy, and now all manner of health-related data.
Constellation Brands names Initiative as U.S. Media AOR
Constellation Brands, Inc. announced the appointment of Initiative, an IPG Mediabrands company, as its new agency of record (AOR) for media in the United States after engaging in an agency review process this summer.
The New ROI: Defy Uncertainty by Boosting Return on Innovation
Firing up new engines of growth is never easy. The best time to do it might be when times are tough.
AM16 Agency launches
NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA's capabilities with NEON16's innovative approach to cultural storytelling and experiential activations.
Garcia named President & GM of Univision Miami
Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.
America Is Getting Older
The nation’s median age increased by 0.2 years to 38.9 years between 2021 and 2022, according to Vintage 2022 Population Estimates released today by the U.S. Census Bureau. Median age is the age at which half of the population is older and half of the population is younger.
The Change Agencies of Independent Multicultural and LGBTQ PR Firms Nearly Doubles In Size
Six independently-owned and operated public relations firms operating in six markets nationwide have joined The Change Agencies, the national network of independently-owned multicultural and LGBTQ public relations and marketing firms that launched in June 2019.
Try Creators to Optimize Influencer Marketing
In the last few years, influencer marketing has been one of the fastest-growing trends in digital marketing. As part of marketing's "pivot to video," influencer marketing helped advertisers like Dunkin' and McDonald's achieve marketing success.
