Despite many marketers’ belief that a brand’s emotional benefits are important to consumers, nearly two-thirds of brand messages focus on the brand’s rational/functional elements.
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Extreme Response Style (ERS) among U.S. Hispanics vs. Non-Hispanics.
An Experiment of Rating Scale Usage and Implications for Survey Design and Analysis by Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.
POWERADE teams up with Guillermo ‘Memo’ Ochoa.
POWERADE will feature Guillermo ‘Memo’ Ochoa, the star goalkeeper in its first-ever, fully-integrated marketing campaign created exclusively for U.S. Hispanic consumer. POWERADE Latino, as the campaign is known, will coincide with the 2010 FIFA World Cup in South Africa. Recently, FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”
Who Are Latino Cell Phone Only Respondents?
A Comparative Look at Demographics, Attitudes, and Behaviors of U.S. Hispanic and Non-Hispanic Cell Phone Only and Landline Respondents from Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.
Celebrity Scandals and Endorsement Deals: Americans say it Does Not impact feelings on the Brand.
It seems each week there is a new celebrity scandal to which the various entertainment magazines, websites and television shows devote hours of time. Sometimes, an underlying consequence of these scandals can be the loss of an endorsement deal for the celebrity involved. But, does this matter to the average consumer?
2011 Ford Fiesta: ‘It’s A Pretty Big Deal’.
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad campaign to launch Ford’s all-new small car, the 2011 Ford Fiesta.
President Beer continues at Y&R Damaris & DMG.
Y&R Damaris is the world wide AOR for Presidente Beer, additionally all media planning and buying continues with Coral Gables based Del Cueto Media Group (DMG).
The ViVA Partnership promotion is an small online and grassroots efforts targeting South Florida residents and tourists only.
Raul Toraño passes.
Legendary US Hispanic Market executive Raul Torano has passed after an illustrious career as one of our Industry’s pioneers.
Most TV Viewers do not leave the room during commercial breaks.
Contrary to longstanding received wisdom, the large majority of viewers of live television do not leave the room, nor do they change the channel, when the TV program they are watching goes to commercial. DOWNLOAD REPORT HERE.
