Sensis and Sapient Government Services, a division of Sapient, announced an award by the United States Coast Guard Academy to lead the Academy’s national recruitment advertising efforts.
Agency
MGSCOMM launches Hispanic effort for BB&T.
MGSCOMM launches original Spanish-language campaign for client BB&T. The new Spanish-language campaign, “El que sabe, sabe”, synergizes with the general market “Shared Knowledge” creative platform, connecting with Hispanic consumers through personal empowerment to make informed financial decisions.
Telemundo’s Don Brown to address HACR symposium.
Telemundo announced that its President, Don Browne, will address business and corporate leaders on May 18th in San Francisco at the 18th Annual Hispanic Association on Corporate Responsibility (HACR) Symposium. Browne will join the HACR CEO Roundtable hosted by John Stumpf, Chairman and CEO of Wells Fargo & Company and participant Stephen Holmes, Chairman & CEO of Wyndham Worldwide.
V-me and GLR to offer a new multi-platform news environment.
GLR Networks and V-me announced the launch of a sponsorable cross-platform news environment. The package includes presence in Minuto 60 – the well-known daily national radio news property from GLR, and national broadcast TV presence with three nightly Minuto 60 news capsules produced by V-me Noticias. The video news pieces will also be available on VmeTV.com.
Best Ads feature Deals
According to an Econsultancy survey on consumer attitudes toward advertising, familiarity may breed contempt.
Life- threatening Spanish Translations.
What happens when a good intention- combined with a regulatory requirement- is addressed with the “easy and cheap” solution? This is what some pharmacies are doing by using automated computer programs to translate their labels and prescriptions into Spanish. Saving some money on the up-front could potentially turn into a costly law suit and life-threatening translation!
Available at HispanicCMO.com
