Agency

It’s Time to Debunk the Affiliate Marketing Misconceptions

What connotation does "affiliate marketing" carry for you?   The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon   an influencer recommendation. However, many marketers face trepidation when considering if adopting affiliate marketing is right for their brand.

Listen Up: Keep It Authentic by Extending Brand Suitability Measures to Music

With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as "authentic," meaning that the brand is "faithful to itself, its customers, and to the wider world."

66% of Marketers lack confidence in their ability to achieve revenues goals

The CMO Council announced a new research report, “Outsmart Adversity: How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth.” The report finds that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty. Nearly 8 in 10 express concerns around lack of investment or budget cuts. Challenges with executing data-driven marketing strategies contribute to this lack of confidence.

Persistent Poverty at County and Census-Tract Level [REPORT]

The U.S. Census Bureau released a new report, “Persistent Poverty in Counties and Census Tracts.” While definitions vary, geographies are typically considered to be in persistent poverty if they maintained poverty rates of 20% or more for 30 years.

Podcasters are more influential than traditional Influencers [REPORT]

The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. MAGNA’s Media Trials unit joined forces with Vox Media to explore this emerging phenomenon; in particular, what is it about podcasts that resonates with people and how.

The New ROI: Defy Uncertainty by Boosting Return on Innovation

Hard times are fertile ground for growth and innovation. Time and again, the companies that accelerated fastest out of a downturn were the ones that seized the opportunities that downturn created.

Report Urges Brands and Agencies to ‘Ditch the Pitch’

The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall.

Tapping into the Liquid Talent Revolution to Drive Hypergrowth

The market forces at play right now are much more reflective of a swift but gradual business and cultural evolution. The relationship between modern organizations and talent has changed, creating incredible growth opportunities for businesses and talented professionals.

Opportunities for Marriage, Partnership Shape Women’s Family Incomes

White women were not only more likely than Black women to have a spouse or partner but their spouses and partners tended to earn more, making White women more likely to attain upward mobility through partnerships, according to new U.S. Census Bureau research.

Internet Usage Among U.S. Moms is Up as they Rely on Tech and Flock to TikTok [REPORT]

Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more, according to this year’s Moms and Media 2023 report from Edison Research.

It’s (past) time to get strategic about DEI

Companies have committed to being more diverse, inclusive, and equitable, but many struggle to make significant progress in these areas. Here’s how they can meet DEI ambitions—now and in the longer term.

Jose Bello named VP of Republica Havas Media

Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica Havas’ National Minority Supplier Development Council certification and prestigious NMSDC Corporate Plus designation.

Marketers are all in on streaming despite questions on its effectiveness as advertising platform

Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels.

Global Consumer Media Content & Tech Spend Grew 6.3% in 2022

Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade, according to new research by PQ Media, the leading provider of media econometrics.

Listening and Watching: YouTube Audio Consumption on Internet-Connected TVs

We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service to a video-first platform which consistently delivers audio content via music and music videos. Listening to “music and music videos on YouTube” has always been counted as an audio source in Share of Ear®, our syndicated service that measures all types of audio consumption.

First Quarter Showed Challenges of Bringing Inflation Under Control

Slower-but-continued growth in gross domestic product and other economic indicators during the first quarter showed the difficulty of bringing inflation under control, National Retail Federation Chief Economist Jack Kleinhenz said in the May issue of NRF’s Monthly Economic Review.

2023 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED

Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition.

Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office

Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 302 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 4-12, 2023 and the results were compared to the same study conducted in April and October 2022.

RIP Metaverse, we hardly knew ye

The Metaverse, the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old.

As media options proliferate, quality audience data is the key to delivering marketing impact

By 2025, experts believe the world will be rife with about 175 zettabytes of data. It would take 1.8 billion years to download that much data with an average internet connection. For marketers, this much data could pose a challenge, seeing as how their task is identifying who, out of the 8 billion people1 on the planet, is generating the data that best represents their target audience.

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