Agency
IN-HOUSE Agencies no longer a trend – they’re here to stay [REPORT]
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent.
Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales.
CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds
As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today.
Sylvia Banderas Coffinet named CEO of Latino Media Network
Latino Media Network announced that Sylvia Banderas Coffinet has been named CEO. Sylvia joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling a multi-platform audio & media companies to serve the Hispanic market in the U.S.
NUESTRA.TV launches “BUEN PROVECHO BY LATINA APPROVED”
Latina entrepreneurs, influencers, and best friends Tania Torres and Liliana Becerra take viewers through a tour of the best Latin-centric eateries in "Buen Provecho by Latina Approved," a new original reality road trip series now streaming on Nuestra.TV.
The need for consistent measurement in a digital-first landscape [REPORT]
Few changes in the media industry are as defining as audiences’ relationship with television. And the latest evolution capturing audiences’ attention is streaming services, smart TVs, and the content they support. In the U.S. alone, Americans watched 19 million years worth of streaming content in 2022.
Global Agencies Grew ~4% Organically in 1Q23
The five largest integrated global agency holding companies have now reported their earnings results for 1Q23, and outcomes were positive across the sector, especially considering the difficult comparables. For the quarter, global organic growth on a year-over-year basis for Havas, Interpublic, Omnicom, Publicis and WPP amounted to approximately 4.0% (although by slightly less if Omnicom’s revenue were recorded in a manner that was comparable to the others, as that company only provides gross revenue rather than net revenue organic growth).
7 New Findings About The Podcast Audience: The Cumulus Media 2023 Audioscape
Audio is a huge part of life for Americans. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2023 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of the jury—Pablo Buffagni, President, Creative Director, BBQ Agency and Director of Círculo Creativo USA; Alice Ovadia, Vice President of Media Strategy, TRUth; Nuria Santamaria Wolfe, Director, Strategic Audience Partnerships, Meta; and Amilynn Soto, Industry Business Solutions – Strategist, Leading eCommerce, TikTok—presented the awards and discussed the depth, breadth and diversity of the submissions and what went into selecting the most effective and engaging campaigns.
SIAM joins Republica Havas to introduce N4 100% ELECTRIC SCOOTER
To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment.
CMOs: How to Get the Best from Your Agency (with FIG’s Judith Carr-Rodriguez)
To help answer that question, we caught up recently with Judith Carr-Rodriguez. Judith is CEO of an A List Agency, one of the most awarded and highly regarded independent agencies in the world: FIG. Let’s dive in.
GLORIA CONSTANZA INDUCTED INTO THE HISPANIC MARKETING COUNCIL HALL OF FAME
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.
3 Ways Software Is Fueling Localized Marketing at Scale
https://www.ana.net/miccontent/show/id/ii-2023-04-local-marketing-software
How Public Polling Has Changed in the 21st Century [REPORT]
The 2016 and 2020 presidential elections left many Americans wondering whether polling was broken and what, if anything, pollsters might do about it. A new Pew Research Center study finds that most national pollsters have changed their approach since 2016, and in some cases dramatically.
Marketers are all in on streaming despite questions on its effectiveness as advertising platform [REPORT]
The fifth annual report, which surveyed nearly 2,000 global marketers in December 2022, found that advertisers and agencies lack complete and comparable data hampering their ability to fully understand audiences’ growing affinity for on-demand content that better meets their personal preferences delivered by digital platforms.
Realities of Latino Representation in TV & Film: New LDC Report Unveiled [REPORT]
The Latino Donor Collaborative (LDC) released the 2022 Full-Year LDC Latinos in Media Report©, an update to LDC’s 2022 Latinos in Media Report in partnership with Nielsen.
Understanding audiences is critical in effective cross-media strategies
Compared with the year before, global marketers entered 2023 with a sense of uncertainty that made it difficult to plan for the year ahead. With just under 70% of the marketers surveyed for Nielsen’s 2023 Annual Market Report citing the economy as a roadblock to formalizing their 2023 media strategies, many developed contingency plans in case they need to pivot.
A CMO tip: streamline the to-do list to get more done
There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more than their organizations have the capacity to deliver well.
REPUBLICA HAVAS presents “oBko,” The New Project from The Alzheimer’s Association
For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.
Horizon Media Names Nicky Lorenzo SVP, Executive Creative Director of 305 Worldwide
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. Named Best Small Agency of the Year in the 2023 Muse Awards, 305 Worldwide builds engaging experiences and empowers brands to harness the power and influence of culture on consumers and communities.
