Public Relations

Continuing its efforts to market to Hispanic vacationers, Carnival Cruise Line, the world’s most popular cruise line, has partnered with full-service marketing firm Pinta to expand focus on cross-cultural audiences.  

During this inaugural celebration, PRSA-LA will be joined by distinguished honorees including CBS Entertainments Tiffany Smith-Anoa’i, IW Group’s Bill Imada, Gilbert Dávila of Dávila Multicultural Insights, and Alan Acosta with the Los Angeles LGBT Center.

After a stellar PR career spanning three decades in the corporate world working for blue chip companies in Senior positions in public relations, such as her most recent past role of Vice President of Consumer and Entertainment Public Relations at Univision Communications, Rosemary Ravinal decided to leave the corporate world to pursue her lifelong passion to launch RMR Communications Consulting LLC (RMR), to address gaps in presentation skills, public speaking and media readiness among C-suite executives in both English and Spanish.

Crisis Preparedness as the next competitive advantage: Learning from 4,500 crisesUS corporate crisis: Here’s what you need to know

Sixty-three percent of Americans view disinformation—deliberately biased and misleading information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.

It’s no big news that small agencies are winning in the current advertising ecosystem. Neither is it a huge secret why they are winning. But how should agencies—of any size—factor this trend into their positioning?  by Mark Duval – Duval Partnership

The first national network of independent, inclusive public relations and marketing firms launches today aiming to change the way the industry communicates to, for and with multicultural and LGBTQ communities.

The National Hispanic Public Relations Association (HPRA) is proud to recognize the Coca-Cola Company’s Chief Diversity and Inclusion Officer, Lori George Billingsley, full-service agency Pinta’s CEO Mike Valdés-Fauli, Univision’s host of Aquí y Ahora, Teresa Rodríguez and We Are All Human Foundation led by Claudia Romo-Edelman’s for their work and leadership in advancing diversity within the public relations industry and upholding journalistic integrity. This year’s awardees will be recognized alongside the top Hispanic public relations campaigns impacting an array of industry sectors.  

Miami based The Weinbach Group announced the addition of Claudia Lascano to its professional staff, where she will serve as manager of client services. In her role, Claudia will manage client accounts, plan and execute campaigns, and collaborate with the agency’s senior leadership on overarching marketing strategy for clients of the marketing communications firm.

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).

The New York Chapter of the Hispanic Public Relations Association (HPRA), an organization serving the Hispanic communications and public relations community in New York, is announced its Board of Directors and chapter initiatives for 2019.

The Hispanic Public Relations Association (HPRA) Miami chapter announced its Board of Directors for 2019. Now in its fifth year, the HPRA Miami chapter counts with 11 communications professionals dedicated to bringing value and networking opportunities to the Hispanic PR community.

Telemundo announced it has named Claudia Franklin as Vice President of Entertainment Publicity, effective immediately. She will be based in Miami and report to Alfredo Richard, Senior Vice President, Corporate Communications, NBCUniversal Telemundo Enterprises.

In most professions, men hold the vast majority of CEO positions. It’s no exception in public relations, where current research shows that nearly 80 percent of chief executives are male. In an industry that is predominantly women, the leadership gap is especially pronounced.

Viacom International Media Networks of the Americas announced that Michelle Alban has joined the organization as Vice President of Communications. In this new role, Alban will lead the development and execution of all internal and external communications strategies for VIMN of the Americas, which includes Latin America, U.S. Hispanic and Canada.

Lina Baena, Group Vice-President of Public Relations at CCOMGROUP, has been named One of the Top Women in Public Relations by PR News.

Roughly 65 million fire emojis are used every day throughout social media.  While most of the time this popular emoji is used to add spice to a light-hearted tweet, Coral Gables based Alma wanted to take that energy and use it to help those affected by the very real fires happening in California. They responded to tweets that include the fire emoji, driving Twitter users towards our donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation. Help us by spreading awareness to our #FightFireWithFire donation campaign.

Many entrepreneurs and startup founders are used to doing everything themselves, including Public Relations, because they feel their time is better spent elsewhere. But a paper by Michelle Garrett, a PR consultant and writer at Garrett Public Relations, suggests that there are several reasons why startups should outsource their PR efforts.

Pinta has been engaged by Remy Martin, one of the world’s most recognized spirits brands, to help with its first-ever Hispanic marketing program.