Starting May 9, Florida State University will offer for the first time an online course on Account Planning. The course prepares busy professionals to become savvy account planners without having to attend a classroom. Students will learn how to plan advertising from the consumer’s perspective and will enable them to create an effective advertising strategy. The course covers qualitative insight generation, creative briefs, and strategy formulation among other topics.
Education
Telemundo & HSF expand El Poder de Saber
Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced that the Hispanic Business Salute (HBS), a signature annual event of Telemundo Stations in San Francisco/San Jose, is expanding to multiple new markets in celebration of the event’s 16th anniversary in 2011.
2011 Applications being accepted for the Lopez Negrete Hispanic Marketing Education Fund Scholarship
Lopez Negrete Communications, Inc. (LNC) invites students to apply for the company’s scholarship fund. Students who wish to apply for the Lopez Negrete Hispanic Marketing Education Fund scholarship have until March 1, 2011, to submit their application.
