The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico – is expanding its preparation program for journalism college students by adding Universidad del Sagrado Corazon as a new program partner
Business
Sales and Marketing Alignment Fundamentals for Revenue Growth
As the process of buying and selling evolves, customer-facing roles change along with it. Sales and marketing teams have traditionally operated in silos, resulting in tension and preventing each team from fully executing their jobs.
Nation’s Teachers More Diverse but Still Lag Racial, Ethnic Makeup of Students
The racial and ethnic diversity of the nation’s 6.6 million teachers has increased since 1990 but has not caught up with the diversity of their students, according to a U.S. Census Bureau analysis of employment and population data.
Latinas Exiting the Workforce: How the Pandemic Revealed Historic Disadvantages and Heightened Economic Hardship [REPORT]
As baby boomers retire in record numbers, Latinas are poised to transform the U.S. labor force and catalyze economic growth. However, the pandemic has made clear that without considerable changes in job protection and safety-net programs, the economic potential of Latinas will be limited.
Reversing the decline in advertising effectiveness
Advertising has always battled for attention. But what if there were more than one type of attention? And what should we be doing as advertisers to capture it today?
The benefits of a bilingual brain [VIDEO]
It's obvious that knowing more than one language can make certain things easier -- like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain?
60% of Global Consumers are Frustrated with Navigating Content on Streaming Video Services [REPORT]
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture, and 44% of those surveyed indicate they spend more than six minutes searching for something to watch.
Do Americans really expect 2022 to be a better year? [REPORT]
Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
Census Bureau Projects U.S. and World Populations on New Year’s Day
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 332,403,650 on Jan. 1, 2022. This represents an increase of 706,899, or 0.21%, since New Year’s Day 2021, and 954,369, or 0.29%, since Census Day (April 1) 2020.
Inventing ‘Hispanic’ [PODCAST]
Do Puerto Ricans, Mexicans, and Cubans share an identity? The answer wasn’t necessarily clear before 1980. That’s when the Census Bureau introduced a pair of new terms, Hispanic and Latino, to its decennial count. The addition was the result of years of advocacy and negotiation: Being counted on the census meant the potential for far more government action, yet the broad category oversimplified the identities of an immense and diverse group.
How “easy to pay” fuels brand growth
The objective of marketing is to make it easier for people to choose the marketed brand. The basic recipe for brand growth is easy to mind, easy to find, and easy to pay. And of the three perhaps the most important is easy to pay. By Nigel Hollis
Telemundo Puerto Rico expands training program for Journalist Students
Lost School Year With 90% of U.S. Teachers and 61% of Parents Predicting Increased Challenges as Children Head Back to School
The study focused on understanding the perspectives, anticipated challenges, and preparedness of teachers, parents, and students as we head back to school.
The Non-Existent Real-World Relevance of Academic Marketing Articles
Decisions in business are supposed to be rational and follow science. Easier said than done! That would require that scientific studies address high-impact issues that are relevant to business.
The Outlook is Bright: WAPA Televisión Announces New Internship Program for Meteorology Students in Puerto Rico
WAPA Television, has further amplified its commitment to serving the Island and its students with the creation of a new internship program between WAPA’s NotiCentro and the Recinto Universitario de Mayagüez (RUM), a campus of the University of Puerto Rico (UPR).
Education as an Equalizer: New Survey of US Workers Finds Education Is a Catalyst for Change in the Workplace [REPORT]
According to the report, Black (90%) and Hispanic/Latino (91%) workers believe learning new skills will be important for them to succeed in the future.
12 Ways to Get Smarter
The level of a person’s raw intelligence, as measured by aptitude tests such as IQ scores, is generally stable for most people during the course of their adulthood.
We should advocate for trade schools just as much as college, especially after a pandemic
Why is it always, “Make sure you go to college,” and never “Make sure you go to trade school?”
Despite Small, Steady Increases in Latinx Students Attending Summer Learning Programs, Latinx Children’s Participation Now Lags Behind Other Groups [REPORT]
The summer of 2021 will be vitally important, as students and families try to recover from the isolation, trauma, and learning loss the pandemic caused. Yet a new study that looks in-depth at summer learning in 2019 and 2020 finds that Latinx student participation in programs remains low, despite some recent growth and remarkably high parent satisfaction. Just 44% of Latinx families with children report that their child was involved in a summer learning program in 2019 – an increase from 39% in 2013 and 29% in 2008. But while 2.7 million Latinx children took part in a structured summer experience in 2019, nearly 4.4 million more would have been enrolled if a program were available to them, their parents said.
First-Generation College Graduates Lag Behind Their Peers on Key Economic Outcomes [REPORT]
Even as the cost of college continues to rise, with student debt levels climbing along with it, the long-term financial benefits of a four-year college degree remain indisputable. Adults who have attained at least a bachelor’s degree have better economic outcomes, on average, than adults who have not completed college. They tend to earn more and accumulate more wealth.
