Business

Univision unveils Univision Media Center at the New Venture Middle School in the Bronx

The first of several Univision Media Centers planned for middle schools in the U.S., this first of its kind facility will provide students with the tools and training to understand how a media newsroom operates.

The Latino Voter Registration Dilemma [REPORT]

This study presents precise data on  the Latino electorate, registered  voters, and actual voters in  presidential elections between 1992 and 2012 with projections to 2016.

Quiroz named Chair Of The Board Of Directors of Hispanic Scholarship Fund

The Hispanic Scholarship Fund (HSF) announced the election of Lisa Garcia Quiroz, Senior Vice President, Time Warner Inc., and President, Time Warner Foundation, as the Chair of the Board of Directors

U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile [REPORT]

Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the Interactive Advertising Bureau (IAB).

Millennials Make Up Almost Half of Latino Eligible Voters in 2016 [REPORT]

The large footprint of Latino millennial eligible voters reflects the oversized importance of youth in the U.S.-born Latino population and as a source of Latino eligible voter growth.

Smithsonian announces “Latinos and Baseball” Collecting Initiative

The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.

The Hispanic Vote Is Up For Grabs [INSIGHT]

Univision Communications Inc. in partnership with preeminent political research firms David Binder Research and Moore Information, released the findings of a study on the Hispanic voter profile that confirm that the Hispanic vote in the 2016 election season is up for grabs. Directly contradicting the common assumption that Hispanics always vote Democrat, the study found that 55% of Hispanic registered voters age 25-54 are persuadable and in fact, frequently cross party lines.

Americans Should Pay More Attention to Over-the-Counter (OTC) Medicine Labels

Millions of Americans depend on OTC medicines to deliver relief for minor ailments. While most Americans surveyed report they understand the importance of reading the OTC label, many also report not paying consistent attention to it as a critical tool for the safe and responsible use of OTC medicines.

Mobile Will Be Key In Reaching Latino Voters [INSIGHT]

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.

Students, Computers and Learning – Making the Connection [REPORT]

Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences.

Class of 2025 expected to be the biggest, most diverse ever

That’s because in 2007 U.S. births surpassed 4.3 million – a feat not seen since 1957, when college enrollment was less common. Based on trends today, demographers can make certain assumptions about what share of those children will eventually graduate from high school and go on to college.

GfK Market Research Competition for Undergraduates – – focus on Mobile Marketing, Brands

Consumers’ growing reliance on mobile tech devices and services is forcing marketers to rethink almost everything they do. In its fifth Next Generation (NextGen) Competition, GfK is urging undergraduates to submit proposals for innovative market research projects studying the interactions among consumers, mobile technology, and brands.

Bring On The Political Commercials – And The Dirtier The Better

Local TV stations around the country are looking forward to a banner year in 2016, when spending on political advertising is expected to soar. As a big fan of political commercials, I say: Bring ’em on.

Univision News partners with Miami Dade College

Univision News has entered into a partnership with Miami Dade College (MDC) to implement Fellowship and Internship programs in one of today’s fastest growing digital fields: animation and game development.

2015 to 2016 Political Advertising Outlook [REPORT]

Political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. See what the forecast looks like 2016 and beyond.

What Life Sciences Marketers can learn from Hollywood about Buying Consulting and Agency Services

Recently, TheNew York Times published an article headlined, “What Hollywood Can Teach Us About the Future of Work.” In it, the author marvels at the “Hollywood model” of work: where ad hoc teams carry out large and complex projects, requiring diverse talents with complementary skills. Per the article: “A project is identified; a team [of contractors] is assembled; it works together for precisely as long as is needed to complete the task; then the team disbands.”

Univision Digital joins MIT Media Lab

Univision Digital, the digital division of Univision Communications Inc. (UCI) announced that it has joined the Massachusetts Institute of Technology (MIT) Media Lab to explore cutting-edge technologies for news and information in the digital space.

HispanicAd.com announces the 2015 Hispanic Account Planning ‘Excelencia” Awards Winner

HispanicAd.com announced the 2015Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE) winners during the 2015 USH Awards gala event during the 2015 AHAA conference in Miami, Fl.

2015 HispanicAd.com announces Media Planning “Excelencia” Awards Winners

HispanicAd.com announced the winners of the 2015 “Excelencia” Media Planning Awards (HMPE) at a luncheon during AHAA annual conference in Miami, FL on Tuesday  April 28, 2015.

Thanks to Strong Sales, Vinyl Albums Are Off and Spinning

First it was 8-track tapes, then cassettes, then compact discs and now, it’s digital. And for a long time, it looked like digital auditory advancements would ultimately kill off vinyl–perhaps the most potent, transcendent and game-changing form of music content discovery to date.

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