Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.
Business
2018 Political Campaign Ad Spend Will be in the Billions
The Exotic Accent (Mark): Avoid Puzzling Your Audience
The spectrum of unintended prejudice against the infamous accent mark in Spanish is as wide and diverse as the various Spanish modalities spoken across 22 countries.
Divided We Stand: Part Two: African Americans
On the evening of November 4, 2008, President-elect Barack Hussein Obama, flanked by his wife Michelle, and his daughters Malia and Sasha, took the stage at Chicago’s Grant Park in front of tens of thousands of people, many who shouted “Yes we can!” It was his first address to the nation after winning a decisive victory to become the nation’s first African-American to ascend to the highest elected office in the nation. By David Morse / New American Dimensions
Selena Artifacts Highlight Hispanic Advertising History at the Smithsonian
A new display opening Sept. 12 within the museum’s “American Enterprise” exhibition will explore advertising history through the lens of Tejano singer Selena Quintanilla-Perez (1971 – 1995). In the 1960s and 1970s, Latinos in advertising and Spanish-language broadcasting began advocating for the buying power of Latino consumers. This exhibition case looks at the transition the advertising industry made from mass market to targeting specific demographic groups.
The State of Play in Home Entertainment [REPORT]
Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.
“Univision Aprender con Rosetta Stone” Debuts
Univision Communications Inc. (UCI) announced it has entered into a new partnership with language education powerhouse Rosetta Stone Inc. The two companies have come together to debut Univision Aprender con Rosetta Stone, a new language learning program to help the Hispanic audience gain English-language proficiency.
More Than 77 Million People Enrolled in U.S. Schools
The number of people enrolled in America’s schools reached 77.2 million in 2016, according to the U.S. Census Bureau. Since 1996, total school enrollment has grown 9.9 percent.
Monica Lozano to Lead College Futures Foundation
onica Lozano has been named the new President & CEO of College Futures Foundation.
Univision to air “La Fuerza de Creer”
Univision Communications Inc. (UCI), in collaboration with Too Small to Fail, an early childhood initiative of The Opportunity Institute and the Clinton Foundation, is continuing its efforts in the Hispanic community about the importance of their young children’s early brain development with the broadcast of a new miniseries, “La Fuerza de Creer” (The Power of Believing).
Univision donates Artworks to the Patricia & Phillip Frost Art Museum FIU
The Patricia & Phillip Frost Art Museum FIU announcesd a major donation by Univision Communications Inc. (UCI) of 57 artworks from its collection, featuring serigraphs, paintings and mixed media works by forty artists and masters from throughout Latin America and the United States
Twitter’s Riding a Political Wave in Latin America
Investors have banged Twitter pretty hard of late. Criticized for flat user growth, the company’s stock has dropped as much as 13% during recent midday trading. Despite this, users in Latin America have made the platform an integral part of their social media consumption habits.
Annenberg Space For Photography Presents “Cuba Is”
On September 9th, the Annenberg Space for Photography opens an exclusive exhibit called Cuba Is. The show is part of the Getty-led Pacific Standard Time: LA/LA initiative presenting the work of Latino and Latin American artists in more than 70 museums and cultural institutions across Southern California.
Why Millennial Talent Matters: A Music Industry Perspective
At Columbia Records, I had the chance to work with incredible talent. Adele. Beyoncé. Rachel Platten. One Direction. Passion Pit. Ruth B. The lifeblood of the music business is talent. It’s about discovering talent and then letting that talent connect with an audience. At the label, everyone, no matter how big or small their role, exhibited a real sense of pride about making an artist successful. By Elliot Lum, head of talent acquisition at the ANA’s Educational Foundation
“Unrealized Impact” Diversity, Equity and Inclusion in the Education Sector [REPORT]
NewSchools Venture Fund released “Unrealized Impact,” a study on diversity, equity and inclusion (DEI) in the education sector.
1 in 4 Americans Has Boycotted a Product for Political Reasons [REPORT]
New Ipsos research shows a clear path for brands to protect their reputations and avoid the political fray.
U.S. at Risk of Not Reaching 90 Percent Graduation Rate Goal by 2020
Since 2001, 2.8 million more students have graduated from high school rather than dropping out. In an economy that prizes educational attainment more than ever before, these rising rates have created enormous benefits for individuals, communities and our entire nation. But even now with the current national graduation rate at 83.2 percent, it is becoming more evident that the nation will be unable to meet its high school graduation rate goal without intensifying efforts to reach the students who have historically faced the greatest challenges. The country remains off-pace to reaching its goal for the second year in a row.
Gen Z May Finally Close the Hispanic and African-American Educational Gap
Education is often touted as a means of “balancing the playing field” and stimulating socio-economic mobility. However, lower educational attainment levels among most racial minorities in the U.S. have been the norm since college attendance expanded into the middle class following WWII. While college attendance has increased for Hispanics and African Americans in the past couple decades, it still trails that of non-Hispanic Whites.
Youth In Poverty Six Times More Likely To Experience Detrimental Levels Of Adversity [REPORT]
Multiple adversities, the research shows, put young people at increased risk of performing poorly in school or dropping out.
Latinos and the New Trump Administration [REPORT]
About half (54%) of Hispanics say they are confident about their place in America after Trump’s election while four-in-ten Hispanics (41%) say they have serious concerns about their place in America.
NBCUniversal Telemundo Enterprises awards “Tu Educación Scholarships”
El Poder En Ti, NBCUniversal Telemundo Enterprises’ robust community initiative aimed at empowering viewers to take action for a better life, announced the El Poder En Ti “Tu Educación Scholarships,” which recognize and celebrate academic excellence, leadership skills, and the pursuit of higher education.