Business

The Hispanic market started with marketing-focused agencies that enjoyed their moment of relevance as far as the construction and justification of that market was concerned. But now, to grow in the Hispanic market you may need to add a more creative, appealing layer. By Pablo Carpintero

GroupM revised its biannual worldwide measured advertising spending forecast for 2013 downward to $507 billion reflecting a 3.4 percent growth rate compared to the 4.5 percent rate predicted in December of last year.

Moguldom Media Group announced the launch of Lossip, the Hispanic counterpart to Moguldom’s African American destination, Bossip. The English-language website will cover pop culture and entertainment for the young Hispanic audience, with particular resonance among multicultural females 18-34.

While Hispanics account for 16% of the total U.S. population, this group accounts for 38% of the total number of broadcast-only TV households nationwide that can support a Pay TV subscription – well beyond any previous estimates we have seen. by Richard Taub.

Univision Communications Inc. and Univision host and cookbook author Ingrid Hoffmann have partnered with leading multichannel retailer HSN to debut “Simplemente Delicioso” (Delicious), a captivatingly colorful new line of tabletop and kitchenware.

As part of the company’s globalization and business development, Terra announced the promotion of the current Products Director, Luciane Aquino, as the new Chief Media Officer (CMO) and Rafael Kuhn as the new Chief Technology Officer (CTO).

Even though global ad spending has grown only moderately on a year-over-year basis, 2013 has proven to be a year to spend for select industries—and an off year for others. Industry and services was the fastest growing sector in the first quarter (up 8%), according to Nielsen’s quarterly Global AdView Pulse report. Meanwhile, financial services and automotive advertisers are spending less.

According to the Loa Angeles Times, the reason for the immediate cancellation of the Eddie ‘Piolin’ Sotelo show ‘Piolin por la Manana’ on Univision radio is due to an alleged sexual harassment suit against Eddie Sotelo.

Univision Communications Inc. announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.

According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors—continuing trends established in recent years. Television remained the dominant media type in terms of advertising investments (with 59% media share and 3.5% global growth), and it appears that TV will maintain this position at least for the short term. TV advertising, however, was not immune to the economic problems in Europe in Q1, leading to a 2.9 percent decrease in this region.

Welcome to Ad Age’s 10th annual Hispanic Fact Pack, and all the changes a decade has brought in marketing to Hispanic consumers. In our inaugural Hispanic Fact Pack, we reported that 2003 U.S. Hispanic media spending totaled $2.8 billion. That nearly tripled to $7.9 billion in 2012. And Hispanic internet display spending, now at $431 million, wasn’t even measured a decade ago. In the last decade, the fastest growth in the U.S. Hispanic market has shifted from foreign born immigrants to U.S.-born Hispanics, and that is reflected in media and marketing. View or download here.