The American Advertising Federation presented Lopez Negrete Communications Inc. with a Silver National ADDY® Award for advertising creative excellence at the Federation’s annual national advertising conference in San Diego.
Business
Pre-election PR or common sense? Obama issues DREAM Act by executive order.
On Friday, the Obama administration issued a memo announcing that federal immigration officials do not have to deport illegal aliens if they are enrolled in any type of education program, if their family members have volunteered for U.S. military service, or even if they are pregnant or nursing. By Lili Gil, Host Moments 2CultuRise and Business Expert, XL
Available on HispanicCMO.com
More Young Hispanic Adults have High School Diplomas.
Proportionately more young Hispanic adults are completing high school and fewer are dropping out than were doing so a decade ago, according to an analysis of enrollment trends by the U.S. Census Bureau. Among Hispanic 18- to 24-year-olds, 22 percent were not enrolled in high school and lacked a high school diploma or equivalent in 2008, compared with 34 percent in 1998.
Vast majority of Puerto Ricans want English taught in public schools.
Globalization and the rapid growth of the Internet are but two of the reasons why English continues to be one of the most spoken languages, particularly in the business world.
Hispanic Media Futures program launches.
Telemundo Communications Group, Inc. together with the School of Journalism and Mass Communication (SJMC) at Florida International University (FIU), today announced a partnership to establish Hispanic Media Futures, an innovative student development program to train future Hispanic journalists and communicators.
Online Summer Courses from FSU for Professionals: Account Planning and Hispanic Marketing
Starting May 9, Florida State University will offer for the first time an online course on Account Planning. The course prepares busy professionals to become savvy account planners without having to attend a classroom. Students will learn how to plan advertising from the consumer’s perspective and will enable them to create an effective advertising strategy. The course covers qualitative insight generation, creative briefs, and strategy formulation among other topics.