Business

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.

Members of the federal commission to study the feasibility of a The National Museum of the American Latino applauded the introduction of bipartisan, bicameral legislation to establish the Smithsonian American Latino Museum, as recommended by the National Museum of the American Latino (NMAL) Commission.

As part of its ongoing commitment to education, Univision Communications addressed the critical need for information with its unprecedented education week “¡Edúcate! Es el momento.”

Telemundo launched its multiplatform public service campaign “Vota por tu Futuro” (Vote for Your Future) which aims to boost electoral participation among Hispanics in the United States.

To further close the education gap, Univision has made it a priority to empower young Hispanics with the resources they need to make their college aspirations a reality. By Cesar Conde – Univision Insights Blog

Laurence Klinger – Chief Creative Officer of Lapiz was honored by his peers as the 2011 HispanicAd.com ‘Creative Director of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

Luis Miguel Messianu – President & CCO of Alma was honored by his peers in receiving the 2011 HispanicAd.com ‘Agency Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

Danielle Gonzales – EVP Managing Director of Tapestry was honored by her peers with the “HispanicAd.com 2011 Media Planning Executive of the Year” award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

Monica Lozano – Chief Executive Officer of Impremedia was honored by her peers in receiving the 2011 HispanicAd.com ‘Media Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

With the slogan “We wouldn’t be here if it weren’t for them”, our publication HispanicAd.com is “celebrating the contribution of Hispanic Advertising and Marketing Pioneers whose work in creating and solidifying the US Hispanic Market is considered legendary.” The low-key recognition will take place at this year’s AHAA Conference in Miami, October 12.