Business

The Hispanic Public Relations Association, Los Angeles Chapter (HPRA), announced the call for entries for the HPRA Scholarship Program which to date, has awarded $250,000 to assist students with tuition or related school expenses.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

By Joe Castro – Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.

It has been a while since I approached all of you through El Blog at HispanicAd.com. There are reasons.  We accept them, have come to terms with them and own them. We are invigorated by our engaged readers, exclusive blue-chip list of US Hispanic clients and all of our colleagues in the Industry that support the contributions we bring forth to helping inform and promote the US Hispanic advertising, marketing, public relations and media Industries.

LULAC announced the strategies to increase the Latino voter registration and turnout; as well as the efforts to defend the rights of Latino voters across the country. In partnership with these two national grassroots organizations, LULAC discussed the issues that are motivating Latino voters, and how Latino voters are reshaping the electoral map.

By Joe Zubizarreta / Zubi Advertising – Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

The Digital Textbook Playbook is a guide to help K-12 educators and administrators begin building rich digital learning experiences for students in districts across the country. DOWNLOAD Playbook Here.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

The study, “The Latino Electorate in South Florida”, was conducted by GeoIdea, Inc for Radio Caracol and analyzed all of our areas census tracks as well as its political precincts. All findings are solely based on governmental data and cover three areas; South Florida, Miami-Dade and Broward Counties. DOWNLOAD Report Here.

On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages.

It’s Ho! Ho! Ho! time, party time and looking to next year.  So with that said, here are my Top 10 pet peeves for 2012. 1- Professionals in our Industry need to understand the need to return calls and e-mails.  It is just proper business etiquette, even if there is not an opportunity to do business.  People need communication and have to deliver communication back to their people.  Two-way street.  Return your own calls, don’t have you assistant do it.  Nobody, and I mean nobody is that important or that busy.

Telemundo Media together with the School of Journalism and Mass Communication at Florida International University announced the graduation of seven students from the inaugural class of Hispanic Media Futures, an innovative student development program to train future Hispanic journalists and communicators.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.