Business

Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD).

According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates this fall won’t give Hispanics a “voice.” He writes that 20 million-plus Hispanics may vote, and it’s “important that they make an informed decision.”

To read more on HispanicAd.com El Blog

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

A majority of technology stakeholders polled in a Web-based survey anticipate that higher education in 2020 will be quite different from the way it is today. They said university-level education will adopt new methods of teaching and certification driven by opportunity, economic concerns and student and parent demands.

News headlines remind us on a daily basis about the importance of the Latino vote in the upcoming presidential election. The stakes are high for candidates Obama and Romney, who have launched Spanish-language campaigns to capture the affection and support of the Latino voter. By Edward T. Rincón, Ph.D., Rincón & Associates LLC

A webinar covering Latinos’ important and growing influence on US politics will be the topic of discussion during Business Wire’s July 17 FREE webinar, The Influence of Hispanic Voters on This Year’s National Elections.

HispanicAd.com wishes you and your family a safe and enjoyable 4th of July holiday.

We will return on Thursday July 5, 2012.

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.

We asked you to vote on which of five iconic American figures should be memorialized in a new biographical portrait by Robert Weingarten, a noted photographic artist. After more than 11,000 votes cast, the winner is…Celia Cruz! Each historical figure brought a different set of ideas to the discussion, and worthy arguments were made for each of them. The Queen of Salsa resonated with a clear majority of the voters, representing a multifaceted story of immigration, music, and entertainment.

We at HispanicAd.com want to thank the team at Eventus for asking us to help get the word out to our readers.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –