Business

To further close the education gap, Univision has made it a priority to empower young Hispanics with the resources they need to make their college aspirations a reality. By Cesar Conde – Univision Insights Blog

Laurence Klinger – Chief Creative Officer of Lapiz was honored by his peers as the 2011 HispanicAd.com ‘Creative Director of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

Luis Miguel Messianu – President & CCO of Alma was honored by his peers in receiving the 2011 HispanicAd.com ‘Agency Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

Danielle Gonzales – EVP Managing Director of Tapestry was honored by her peers with the “HispanicAd.com 2011 Media Planning Executive of the Year” award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

Monica Lozano – Chief Executive Officer of Impremedia was honored by her peers in receiving the 2011 HispanicAd.com ‘Media Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Wednesday October 12, 2011.

With the slogan “We wouldn’t be here if it weren’t for them”, our publication HispanicAd.com is “celebrating the contribution of Hispanic Advertising and Marketing Pioneers whose work in creating and solidifying the US Hispanic Market is considered legendary.” The low-key recognition will take place at this year’s AHAA Conference in Miami, October 12.

Candidates, party committees and outside groups combined could spend as much as $3.2 billion on television advertising in the 2012 election. By Kim Geiger, Los Angeles Times

Hispanics who live in the United States live in a heterogeneous cultural environment: they are surrounded both by the culture they or their relatives experienced in their country of origin and by mainstream American culture. Additionally, Hispanics who live in the United States may grow to feel a connection with people with different countries of origin within Latin America. This diverse experience exposes Hispanics in the United States to several reference groups. By Sully Moreno /Student of the Center for Hispanic Marketing Communication at the Florida State University

Telemundo announced the launch of a week devoted entirely to the subject of education under its public service campaign “El Poder de Saber.”