Business

Telemundo Communications Group, Inc. together with the School of Journalism and Mass Communication (SJMC) at Florida International University (FIU), today announced a partnership to establish Hispanic Media Futures, an innovative student development program to train future Hispanic journalists and communicators.

Starting May 9, Florida State University will offer for the first time an online course on Account Planning. The course prepares busy professionals to become savvy account planners without having to attend a classroom. Students will learn how to plan advertising from the consumer’s perspective and will enable them to create an effective advertising strategy. The course covers qualitative insight generation, creative briefs, and strategy formulation among other topics.

More than 6.6 million Latinos voted in last year’s election—a record for a midterm—according to an analysis of new Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. Latinos also were a larger share of the electorate in 2010 than in any previous midterm election, representing 6.9% of all voters, up from 5.8% in 2006. DOWNLOAD REPORT HERE.

54% of adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources. DOWNLOAD REPORT HERE.

Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced that the Hispanic Business Salute (HBS), a signature annual event of Telemundo Stations in San Francisco/San Jose, is expanding to multiple new markets in celebration of the event’s 16th anniversary in 2011.