Starting August 29, Florida State University will offer for the first time an online course on Multicultural Marketing Communication. Multicultural marketing is one of the newest horizons in US marketing but there is little consensus as to its meaning, implications, and scope. The job of this course is to attempt to conceptually and pragmatically clarify the field and assess the boundaries of this growing discipline.
Business
Meet the new blatino Spiderman
While much of the marketing and media world–Spanish-language and English-language–still struggles with blatinos, the comic strip world keeps making big splashes. Published by Manny Gonzalez. To read more CLICK above on El Blog
Migliassi promoted to Sr VP Corporate Communications at Univision.
Univision Communications Inc. announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.
