Business

HispanicAd.com announced the winners of the 9th Annual Excelencia Media Planning Awards at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Thursday October 7, 2010.

Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami.

Don Browne – President of Telemundo Communications Group, Inc was honored by his peers in receiving the 2010 HispanicAd.com ‘Media Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday October 7, 2010.

Caleb Windover – Sr. VP Managing Director at Media Vest at 42 Degrees was honored by his peers with the “HispanicAd.com 2010 Media Planning Executive of the Year” award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday October 7, 2010.

Melissa Quiñoy – CEO of Dallas, TX based Dieste was honored by her peers in receiving the 2010 HispanicAd.com ‘Agency Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday October 7, 2010.

Elias Weinstock – EVP/Chief Creative Officer of Costa Mesa, CA based Casanova Pendrill was honored by his peers as the 2010 HispanicAd.com ‘Creative Director of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday October 7, 2010.

By Dennis Hernández – N’Contact

Check the article from USA Today on Friday, CLICK HERE.  This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.

The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets?  A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project?  Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business.  Again, it makes perfect sense for GM agencies.