Business

  Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.

This online course in Hispanic Marketing Communication will be offered this Fall Semester by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing and is the only one of its kind in the United States.

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues – like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts – honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

The 2008 election introduced the term “Walmart Mom.” Identified as a key swing demographic, Walmart Moms have the numbers and potential to shape an election’s outcome. This 2010 mid-term election season, research firms Public Opinion Strategies and Momentum Analysis conducted a bipartisan survey designed to revisit the Walmart Mom and find out how she’s faring economically as the recession continues, how that is impacting her political behaviors and — more importantly — why she still matters. DOWNLOAD FINDINGS HERE.

The recession-era boom in the size of freshman classes at four-year colleges, community colleges and trade schools has been driven largely by a sharp increase in minority student enrollment, according to a Pew Research Center analysis of new data from the U.S. Department of Education.

Data released by the Tomás Rivera Policy Institute at the University of Southern California reveals the potential significance of the Hispanic vote in selected states.