The Advertising Council, in partnership with National PTA (Parent Teacher Association), announced today the launch of new public service advertisements (PSAs) designed to encourage parents to become more involved in their children’s school and education. Created pro bono by ad agencies J. Walter Thompson-Chicago and Mendoza Dill on, the campaign targets English and Spanish-speaking parents of school-age children. The English-language television PSAs, directed by actor James Woods, feature various celebrities including actors Chewy Chase and Lou Diamond Phillips. All of the PSAs are being distributed to coincide with the back-to-school season.
Business
George Lopez Joins ‘Smartest Card’ Library Campaign.
George Lopez – celebrated author, writer, producer and star of ABC-TV’s hit sitcom ‘George Lopez’ will lend his support to a new national advocacy effort to make the library card the most valued and used card in every wallet.
Mauricio Galván – HispanicAd.com 2004 ‘Creative Director’ Of The Year.
Mauricio Galván of New York based The Vidal Partnership was chosen by his peers to be honored with the 2004 HispanicAd.com ‘Creative Director of the Year’ award. The award ceremony took place at the Association of Hispanic Advertising Agencies conference in New York on Friday October 1, 2004.
Ernest Bromley – HispanicAd.com 2004 ‘Advertising Executive’ Of The Year.
Ernest W. Bromley of San Antonio based Bromley Communications was honored by his peers with the 2004 HispanicAd.com ‘Ad Agency Executive of the Year’ award. The award ceremony took place at the Association of Hispanic Advertising Agencies conference in New York on Friday October 1, 2004.
HispanicAd.com Forum Webcast.
The Association of Hispanic Advertising Agencies (AHAA), Fox Sports en Español, HispanicAd.com, PR Newswire and Yahoo! en Español teamed up to pr
esent the 4th HispanicAd.com Forum on September 29th, 2004. The webcast will be archived for one year.
HispanicAd.com Forum Webcast Live Today.
The Association of Hispanic Advertising Agencies (AHAA), Fox Sports en Español, HispanicAd.com, PR Newswire and Yahoo! en Español have teamed up to present the 4th HispanicAd.com Forum on September
29th, 2004 at 9 a.m. PDT, 12 p.m. EDT.
Bilingual Roadmap To College.
The Princeton Review, an educational services company, and the Hispanic Scholarship Fund (HSF), the nation’s leading organization supporting Hispanic education, announced the availability of a free Spanish-English Roadmap to College. The two organizations partnered to provide the free, bilingual resource to demystify the college admissions process among Spanish-speaking students and their families.
4th annual HispanicAd.com Forum webcast @ AHAA Conference September 29, 2004.
Yahoo en Español, Fox Sports en Español, PRnewswire and the Association of Hispanic Advertising Agencies (AHAA) invites you to our 4th annual HispanicAd.com Forum webcast on September 29, 2004 (9am Pacific, 11am Central, 12 noon Eastern). The webcast launches the fall conference for AHAA, which is being held at the Plaza Hotel in New York from September 29 – October 1, 2004.
Manos Y Arcilla: the Poetry of Carlos Hugo Gamboa.
On Friday, Sept. 17, 2004 at 7:30 p.m. MECA will present Colombian poet Carlos Hugo Gamboa M. The evening will also include a classical guitar performance by Rodrigo Gamboa, Carlos Hugo’s son.
Zoot Suit Revival @ Mercury Manbo.
Mercury Mambo announced that the agency has been selected to promote the revival of Zoot Suit as the theatrical production celebrates its 25th anniversary with a national tour stop in Austin. The show will be held at the Paramount Theatre in downtown Austin from September 14-19, 2004.
