Business

The Alamo’s Racist Myth Of Heroism.

An award-winning journalist today blasted the new movie “The Alamo” as racist and perpetuating the myth of the Battle of the Alamo in San Antonio.

“The battle at the historic church in Texas was about independence from Mexico, but not about freedom. Just the opposite. It was a stand for slavery,” said Roger Hammer, author of “Hispanic America.”

L.A.tinos: A Walk on the East Side.

“L.A.tinos: A Walk on the East Side” takes us into the bustling streets of Los Angeles to meet the people who animate them and to allow us to share in a moment of their lives. The pictures; reminiscent of the work of early photographers Walker Evans, Atget and Martin Chambi; shifts away from the immediacy of news photography. The images, charged with symbolism and love, are also critical and sometimes coldly analytical, but not without a sense of humor. This first solo show by photojournalist Hector Mata is a fresh, surprising and uncompromising portrait of a community in which the visual artist himself is reflected.

HispanicAd.com Launches Profiles.

To better serve the US Hispanic advertising community, HispanicAd.com has launched Profiles.
“A unique section on our site, which allows ad agencies, pr shops and other non-media oriented companies serving the US Hispanic Market to profile their companies,” stated Manny Ballestero VP & General Manager of HispanicAd.com, “HispanicAd.com will donate a portion of the proceeds to the Association of Hispanic Advertising Agencies”.

Understanding The Voting Power Of Hispanics.

The rapidly growing Hispanic voter-base is becoming a powerful constituency in the U.S. political landscape, greatly influencing pivotal races around the country. According to the U.S. Hispanic Leadership Institute, out of 40 million Hispanics in the U.S., 16 million Hispanic citizens are eligible to vote in the upcoming 2004 Presidential election and 8.8 million of those are projected to be registered by Election Day.

To demystify the U.S. Hispanic population and this community’s growing political influence, Univision Communications Inc. announced the release of an interactive CD-Rom providing insight into the U.S. Hispanic Voting behavior. The CD-Rom, entitled “The Hispanic Vote Tool Kit” is designed to inform politicians and media advisors about the growing Hispanic electorate and its significance. The CD-Rom is part of Univision’s campaign to aid political candidates in their pursuit of Hispanic votes and ensure that candidates and issue advertisers communicate with their Hisp

Latin Visions: Mexican Artists Look @ Erotica Exhibition In Los Angeles.

The satellite exhibition of “Latin Visions: Mexican Artists Look at Erotica” will open April 3 through April 31 at the XART Gallery at Entertianium L.L.C. Motion Picture Studio in Los Angeles. This installment will feature the work of Baja California artists: Vidal Pinto Estrada, Joly Lacarra, Julieta Bartolini, Hugo Crosthwaite, Jose Lobo, Martin Tellez, Francisco Calbello, Moises Guerrero and Labrada. All are exhibiting with over fifty artists from all parts of Mexico in May in Acapulco in the groundbreaking exhibition, “Latin Visions: Mexican Artists Look at Erotica.”

The Heritage Hispanic-American Style Book Showcases Hispanic Culture & Accomplishments.

Heritage Hispanic-American Style is a rich, entertaining cultural compendium of facts that surveys the vast Hispanic culture, from its birthplace in Spain to the lands of the new world where its language, religion, and customs greatly influence two continents, in a unique bilingual format.

Promotion Marketing Association Certification Program.

The Promotion Marketing Association (PMA) announced today the establishment of a certification program for those involved in the promotion and integrated marketing industries. The Certified Promotion Marketing Professional (CPMP) program recognizes individuals in the field who have met a predetermined level of training and work experience and who demonstrate a comprehensive understanding of the promotion and integrated marketing discipline.

NHCC & Florida Int’l University Form Alliance.

NHCC President and CEO Carlos Soto and Joyce J. Elam, Executive Dean of the College of Business Administration and Chapman Graduate School of Business at Florida International University, announced that their organizations have entered into a partnership to explore value-based projects that will capitalize on the complimentary skills and assets of both entities.

Workshop Prepares Hispanic Students For College Entrance.

In the past ten years, the Hispanic population increased by at least 58 percent, but only 11 percent of them graduated from college, compared to 29 percent of non-Hispanics. Addressing this issue, the National Association of Hispanic Publications Inc. Annual Convention will host a workshop on college entrance preparation on Saturday, March 20 from 2:00 p.m. to 3:30 p.m.

Univision KLUZ-TV, Ford & Scholastic Books Encourage Reading in New Mexico.

Students at Longfellow Elementary School, Albuquerque’s Dual Language Fine Arts magnet school, logged more than 73,000 pages of grade appropriate reading material as they competed for awards in conjunction with Todos a Leer, a reading initiative produced by Entravision Communications KLUZ-TV Univision New Mexico and the Ford Motor Company.

Commemorating Tejano Heroes Of The Alamo.

TexasTejano.com, a San Antonio, Texas based research, marketing and publishing company, in conjunction with the Alamo Legacy & Missions Association (ALMA), announced that they kicked-off Texas History Month by debuting a commemorative poster entitled “Tejano Heroes of the Alamo” during a celebration ceremony on March 5 in front of the Alamo.

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