Business

The Hispanic Public Relations Association (HPRA) is awarding 2004 scholarships in the amount of $1,000 to eligible Southern California students. The deadline for students to apply for award consideration is Monday, May 31, 2004.

The HispanicAd.com and the Association of Hispanic Advertising Agencies 2003 media planning competition has ended and with the help of Kim Chance – Bromley Interlink, Isabela Sanchez – The Bravo Group, Nancy Tellet – Siboney and Karen Treydte – Conill Advertising.

Isabela Sanchez Media Director of The Bravo group based in Miami, was honored with the “HispanicAd.com 2003 Media Planning Executive of the Year” award at the Association of Hispanic Advertising Agencies bi-annual conference in Miami, Florida on Friday April 23, 2004.

Raul Alarcon, Jr President & CEO of Miami based Spanish Broadcasting System, was honored with the “HispanicAd.com 2003 Media Executive of the Year” award at the Association of Hispanic Advertising Agencies bi-annual conference in Miami, Florida on Friday April 23, 2004.

An award-winning journalist today blasted the new movie “The Alamo” as racist and perpetuating the myth of the Battle of the Alamo in San Antonio.

“The battle at the historic church in Texas was about independence from Mexico, but not about freedom. Just the opposite. It was a stand for slavery,” said Roger Hammer, author of “Hispanic America.”

“L.A.tinos: A Walk on the East Side” takes us into the bustling streets of Los Angeles to meet the people who animate them and to allow us to share in a moment of their lives. The pictures; reminiscent of the work of early photographers Walker Evans, Atget and Martin Chambi; shifts away from the immediacy of news photography. The images, charged with symbolism and love, are also critical and sometimes coldly analytical, but not without a sense of humor. This first solo show by photojournalist Hector Mata is a fresh, surprising and uncompromising portrait of a community in which the visual artist himself is reflected.

To better serve the US Hispanic advertising community, HispanicAd.com has launched Profiles.
“A unique section on our site, which allows ad agencies, pr shops and other non-media oriented companies serving the US Hispanic Market to profile their companies,” stated Manny Ballestero VP & General Manager of HispanicAd.com, “HispanicAd.com will donate a portion of the proceeds to the Association of Hispanic Advertising Agencies”.

The rapidly growing Hispanic voter-base is becoming a powerful constituency in the U.S. political landscape, greatly influencing pivotal races around the country. According to the U.S. Hispanic Leadership Institute, out of 40 million Hispanics in the U.S., 16 million Hispanic citizens are eligible to vote in the upcoming 2004 Presidential election and 8.8 million of those are projected to be registered by Election Day.

To demystify the U.S. Hispanic population and this community’s growing political influence, Univision Communications Inc. announced the release of an interactive CD-Rom providing insight into the U.S. Hispanic Voting behavior. The CD-Rom, entitled “The Hispanic Vote Tool Kit” is designed to inform politicians and media advisors about the growing Hispanic electorate and its significance. The CD-Rom is part of Univision’s campaign to aid political candidates in their pursuit of Hispanic votes and ensure that candidates and issue advertisers communicate with their Hisp

The satellite exhibition of “Latin Visions: Mexican Artists Look at Erotica” will open April 3 through April 31 at the XART Gallery at Entertianium L.L.C. Motion Picture Studio in Los Angeles. This installment will feature the work of Baja California artists: Vidal Pinto Estrada, Joly Lacarra, Julieta Bartolini, Hugo Crosthwaite, Jose Lobo, Martin Tellez, Francisco Calbello, Moises Guerrero and Labrada. All are exhibiting with over fifty artists from all parts of Mexico in May in Acapulco in the groundbreaking exhibition, “Latin Visions: Mexican Artists Look at Erotica.”

Heritage Hispanic-American Style is a rich, entertaining cultural compendium of facts that surveys the vast Hispanic culture, from its birthplace in Spain to the lands of the new world where its language, religion, and customs greatly influence two continents, in a unique bilingual format.

The Promotion Marketing Association (PMA) announced today the establishment of a certification program for those involved in the promotion and integrated marketing industries. The Certified Promotion Marketing Professional (CPMP) program recognizes individuals in the field who have met a predetermined level of training and work experience and who demonstrate a comprehensive understanding of the promotion and integrated marketing discipline.