Sports
Telemundo present first digital Spanish-language coverage of Super Bowl LVII
Telemundo Deportes will present complete Spanish-language coverage of Super Bowl LVII across Telemundo digital platforms with support from the network shows starting today, Feb. 9 through Monday, Feb. 13.
Telemundo Deportes to broadcast 2023 SheBelieves Cup from Feb. 16 – Feb. 22
Telemundo, the exclusive Spanish-language home of the U.S. National Teams, presents comprehensive coverage of the 2023 SheBelieves Cup from Feb. 16 – Feb. 22, featuring all six matches of the tournament live on Universo, Peacock and the Telemundo app.
NBCUNIVERSAL TELEMUNDO ENTERPRISES and U.S. Soccer Federation announce multi-year media rights
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation announce a multimedia rights agreement that will make Telemundo the new exclusive Spanish-language home of the Women’s and Men’s National Teams across all platforms, including Peacock, in the United States.
First Chicana, Indigenous Artist to Partner with NFL on Super Bowl Theme Art Will Have Painting Featured throughout Phoenix, Including Game Ticket Design
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming Super Bowl LVII in Arizona, including Super Bowl tickets, out-of-home (OOH) displays and more.
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action.
What fans want from the FIFA World Cup 2022 [REPORT]
Anticipation couldn’t be higher for the FIFA World Cup 2022—nor could the stakes for brands, broadcasters and platforms looking to show up big.
What football’s growing popularity in North America means for 2026 World Cup sponsors
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.
FIFA WORLD CUP QATAR 2022 wraps Record-Breaking Group Stage
Across 13 days and 48 Group Stage matches, Spanish-language coverage of the FIFA World Cup Qatar 2022™ has averaged a Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 5% vs. the 2018 tournament (1.97 million). Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
QUÉ MOMENTO: EDICIÓN MUNDIAL returns to Telemundo & Universe with most notable & Memorable stories at of THE 2022 FIFA WORLD CUP
Qué Momento: Edición Mundial, a sports docuseries presented by Telemundo Deportes, returns with a four-part special that captures the most important stories and events of the 2022 FIFA World Cup™ on and off the field. The first episode will air on Thursday, December 8 at 7 p.m. ET on Telemundo and Universo.
Fans Are Watching World Cup 2022 in Record Numbers [REPORT]
Nearly 20 million people tuned in to watch the Black Friday matchup between the U.S. and England across Fox, Telemundo, and Peacock. Despite the controversy, fans are showing up in record numbers for the World Cup. Download our 2022 World Cup Report to see insights into fan interest, viewing platforms, and social media engagement.
PEACOCK goes Grande for FIFA WORLD CUP QATAR 2022™ in Miami & New York
Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.
What football’s growing popularity in North America means for 2026 World Cup sponsors
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.
5 World Cup Pitfalls Marketers Should Avoid
If you are a soccer fan like me, you are probably very excited about the upcoming 2022 FIFA World Cup. I've been following the FIFA World Cup since my childhood in Brazil, and I had the privilege of working in two World Cups (1990 and 1998). During my career, I have also worked on several different soccer-related programs directly or indirectly. By Isaac Mizrahi - Co-President of ALMA
Only 2 days to go: our rankings, predictions and insights – 2022 World Cup
We’ve gathered our predictions, analyzed standings, tracked the most influential players and collected fan insights to provide you with an interactive experience ahead of the 2022 FIFA World Cup™.
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.
Telemundo Deportes announces Broadcast Schedule, Commentary Teams & Encore Presentation for The FIFA WORLD CUP QATAR 2022
With 18 days until kickoff of the FIFA World Cup Qatar 2022™, Telemundo Deportes, the exclusive Spanish-language home of the tournament, released its complete broadcast schedule including live coverage of all 64 matches beginning Sunday, Nov. 20 at 9 a.m. ET with coverage of the Opening Ceremony leading into the opening match between host country Qatar vs. Ecuador at 11 a.m. on Telemundo and Peacock.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
Telemundo releases ‘Hear the Call Campaign’
This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former Coach of the Mexican National Team, Miguel “Piojo” Herrera, 26 experts and talents will bring the World Cup to life in Telemundo.
TelevisaUnivision announces partnership with Liga MX to Bring Official Commercial Rights to Market in he U.S.
TelevisaUnivision announced a partnership with Liga MX in which it will exclusively bring the Mexican soccer league’s commercial rights to market in the United States. Through this partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s massive fan base through IP-driven media, experiential, retail activations and more.
PEACOCK to stream FIFA World Cup 2022 in Spanish
Telemundo Deportes’ Complete Spanish-Language Coverage of All 64 World Cup Matches to Simulstream LIVE on Peacock; Peacock is the Only Direct-to-Consumer Streaming Service with Live Coverage of Every Match
