It’s become a bit of an ongoing joke in this industry that ‘this will be the year of the mobile’, as someone has boldly claimed this pretty much every year since around 2009. User behaviour has of course completely ignored marketer predictions, so instead of surging forward in a single year, mobile has grown steadily year-on-year.
Mobile
How Teens and Parents Approach Screen Time [REPORT]
Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone
Entravision Mobile Growth Solutions renames as Adwake
Entravision announced the unveiling of Adwake, the new brand name for its expanded mobile app promotion business division. Adwake, formerly known as Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the acquisition of BCNMonetize that took place in May 2023, featuring an even more robust supply and operations structure, and an innovative product-oriented approach.
Americans’ Use of Mobile Technology and Home Broadband [REPORT]
In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023.
AM/FM: Over-the-Air, Streaming, and Both
The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other devices to the mobile phone.
The Mobile Phone Keeps
Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time.
Oh, The Places You’ll Go…With Your Smartphone
By 2012, the majority of us moms (61%) were catching on to this mobile device, and seeing a whole new lifestyle that included shopping on the go, engaging with social media and consuming audio and video content wherever we were. A decade later, according to the 2022 edition of Moms and Media from Edison Research, Wondery and ART19, 98% of moms now own a smartphone and 86% of moms report accessing the internet from their cell phone. We can look up anything, connect with anyone, and it is all available, literally, in the palm of our hand.
Ricaurte name Chief Revenue Officer at Adsmovil
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
Brand Safety & Suitability Capability [REPORT]
MMA Global, the association devoted to architecting the future of marketing for CMOs, will release their Brand Safety and Suitability Strategy Guide tomorrow, during their fifth and final Brand Safety Webinar, entitled: The Impact and Future of Brand Safety: What should you lookout for? Both the webinar and the guide are available free of charge.
Canela Music and Verizon joins forces
Canela Media announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming.
Why 2020 will, once more, not be the year of the mobile
The World’s Most Used Apps, by Downstream TrafficMobile Technology and Home Broadband 2021 [REPORT]
Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home
Is Your Gen Z Strategy Mobile Only? Not So Fast
It is unquestionable that Gen Z is a mobile-and-short-form oriented audience. Horowitz’s latest report, State of Gen Z 2020, finds that three in four 13-24 year-olds use their smartphones to watch video content—which could include both long-form and short-form—daily or almost every day. In contrast, 62% report streaming video to a TV set, 52% to a laptop, and 36% to a tablet.
The Benefits of Mobile Sample on Multicultural Research
A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.
Smartphone Owners highly concerned about Marketers’ use of their Data
This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.
Will the Shift to Digital Make Qualitative Research More Inclusive? [INSIGHTS & PODCAST]
While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.
WhatsApp gives users an ultimatum: Share data with Facebook or stop using the app
WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.
URL to IRL (In Real Life)
Why brands should include their customers’ offline activity in marketing attribution analysis
US Mobile Ad Spending Will Manage to Grow in 2020
With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.
Parenting Children in the Age of Screens [REPORT]
Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason
