Marketing
The New Latino Consumer: The impact of Afro-Latinos in the Hispanic/Latino consumer market
As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both. When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many “new” Latinos in the market. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University
International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023 [VIDEO]
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women's National Soccer Team; rising star Linda Caicedo, forward for the Colombia Women's National Team; Barcelona’s and Spain’s all-time top scorer Jennifer Hermoso, forward for the Spain Women’s National Team; and Argentine star goalkeeper Vanina Correa.
Examining the Racial and Ethnic Diversity of Adults and Children
The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?
Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.
Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
The Latino community in the United States is changing rapidly, and this shift is reflected in the evolution of Latinx brands. The first generation of Latinx brands emerged in the 1980s, coinciding with the first large Hispanic immigration boom in the country. Many of these brands sold products from Latin America and marketed to Hispanic immigrants in their native language. Goya, established in New York City in the 1930s by a Spanish immigrant, is an example of a first-generation Latinx brand.
Telemundo celebrates 100-Day Countdown to FIFA’s Women’s event World Cup 2023
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils comprehensive coverage plans and kicks off “La Copa Es Nuestra / The Cup is Ours” marketing campaign in celebration of the 100-day countdown to the start of the tournament this summer on July 20. All 64 matches will be televised live and exclusively in Spanish on Telemundo and Universo – airing 33 and 31 matches respectively – and stream live on Peacock.
Jo Muse passes
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo learned from his parents was applying oneself through poverty, hard work, failure and misfortune. Upon moving to California he fulfilled his dream of creating his own advertising agency named Muse Cordero Chen, Inc., the first multicultural ad agency. Muse would go on to be one of the best known and awarded minority ad men in history.
HMC honors Molson Coors with 2023 Marketer of The Year
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s 2023 Annual Summit on April 27 in New York City and discuss how leading with in-culture Hispanic insights and investing in original multicultural work has paid dividends.
PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition to Identify and Uplift Emerging Hispanic-Owned Food and Beverage Start-Ups
PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.
The Marketing Community’s Support of Diverse Suppliers [REPORT]
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; top challenges for diverse suppliers.
The Cowboy Channel Deportes Launches first Spanish Language Feed for PRCA Top 10 Rodeos
The Cowboy Channel announced the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos.
HMC announces Shortlist for the 2023 HMC Strategic Excellence Aawards
After a record number of entries, 16 US-based agencies representing 27 campaigns in seven categories have made the shortlist of finalists for the Hispanic Marketing Council (HMC) Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency*. Winners will be announced at the HMC 2023 Annual Summit in New York City on April 27.
The Hispanic Growth Engine Post Pandemic
A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture of resilience. It confirms the dominance of Latinos in the growth of the new mainstream economy. By Roberto Orci
Telemundo Deportes announces exclusive coverage of EL CLÁSICO DE MÉXICO INCLUDING CLÁSICO WEEK FESTIVITIES AND THE CHIVAS VS. AMÉRICA MATCH
Telemundo Deportes, the U.S. broadcast home of Chivas de Guadalajara, will present week-long exclusive coverage of El Clásico De México from Mexico City and Guadalajara across all platforms. Coverage kicks off today, March 14, featuring Clásico Week celebrations leading up to the match between the biggest rivals in Mexican soccer, Chivas and América.
NBCUniversal Telemundo Enterprises inspires Latinas to ‘CHANGE THE GAME’
In celebration of Women’s History Month, NBCUniversal Telemundo Enterprises unveiled a powerful new campaign titled “Change the Game” (Cambia el Juego), under the company’s award-winning corporate social responsibility initiative, Unstoppable Women (Mujeres Imparables). The new multiplatform initiative seeks to inspire, inform, and ignite a community of unstoppable Latino women to shift their perspective and “change the game” of life.
Canela.TV premieres 100% Futbol for Soccer Fans
Canela Media announced new programming for soccer fans on Canela.TV’s sports- focused vertical Canela Deportes, 100% Futbol. The show will air live three times per week on Tuesday, Thursday and Sunday exclusively on Ca
Eli Vazquez named EVP of Telemundo Deportes
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.
Black Americans are Pushing the Boundaries of American Media and Entertainment
Black Americans are key drivers of American popular culture both as creators and consumers. Their artistic endeavors and media consumption help drive the $720 Billion media and entertainment economy. As part of The Black Consumer Project, our four-part consumer research series, we looked at specifics of how Black Americans engage with media and entertainment.
When It Comes To Advertising, Multicultural Representation Is Not Enough
As we close another Super Bowl cycle, I've been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year's roster of brands that invested in the big game. By Isaac Mizrahi - CEO of ALMA Agency
2023 sports industry outlook [REPORT]
The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes. To make sure this happens, it’s important for sports organizations to look ahead for possible events and actions that can change how the future unfolds.
