Marketing
Americans Continue to Find Their Best Selves in Recreational Fishing
Following a record increase in participation in 2020, Americans continue to find enjoyment, companionship, and peace of mind on the water, according to data from the Recreational Boating & Fishing Foundation’s (RBFF) 2023 Special Report on Fishing. In 2022, 54.5 million Americans ages six and over went fishing, an increase of 4 percent over 2021 and just under 2020’s high of 54.7 million.
TelevisaUnivision’s Sports Division and PBR announce Spanish Language Partnership
TelevisaUnivision’s sports division TUDN announced an exclusive Spanish language partnership with Professional Bull Riders for the 2023 season. Starting July 24th, TelevisaUnivision’s streaming service ViX and sports channel TUDN, becomes the Spanish-Language home to PBR and brings all its thrilling competitions to audiences in the United States, Mexico, and Latin America.
Cheetos launches World’s First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Marias Gamesa launches campaign featuring US Women’s National Team Newcomer Sofia Huerta
Part of PepsiCo, Marias Gamesa partners with American professional soccer player, Sofia Huerta— formerly playing for the Mexico Women’s National Team and now for the U.S. Women’s National Soccer Team—to star in a series of short digital spots for its “Love from Everywhere” campaign that feature Marias Gamesa® cookies.
FIFA WOMEN’S WORLD CUP 2023 Group Highlights JULY 20 – 24
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, kicks off the first week of the Group Stage today with a special pretournament show, La Antesala. This week’s coverage also includes the Opening Ceremony and 16 matches available across Telemundo, Universo, Peacock, TelemundoDeportes.com and the Telemundo app.
The most influential athletes for the 2023 FIFA Women’s World Cup
Interest in women’s football is growing fast. Excitement for the 2023 FIFA Women’s World Cup is up 7 percentage points from the 2019 tournament1. There are a bevy of reasons driving this rise, but one chief among them is the players themselves.
Almost Half of Marketers Do Not Trust the Reliability of Their Data Due to Fragmented Tools and Poor Integration
Zeta Global announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth.
TELEMUNDO surrounds FIFA WOMEN’S WORLD CUP AUSTRALIA & NEW ZEALAND 2023™ with robust multiplatform programming
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™ presents its extensive multiplatform programming including dedicated coverage, ancillary programming and special editions of network shows to enhance the coverage of the highly anticipated tournament with all 64 matches broadcasting live – 33 on Telemundo and 31 on Universo – and streaming live in Spanish on Peacock.
2022 LDC U.S. Latino GDP Report [REPORT]
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the U.S. Latino GDP would be the fifth largest GDP in the world, larger than the GDP's of the United Kingdom, India or France.
Soccer’s Next Frontier: Latinas
With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. By Natalie Boden - CEO and Founder, BODEN
Telemundo introduces FIFA WOMEN’S WORLD CUP 2023 Broadcast Team
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils its complete broadcast lineup and announce teams, featuring a commentary team with the most women ever in Spanish-language U.S. media history.
How Commercial Intelligence Can Revolutionize Decision-Making
Today's marketers have a tough job. For decades, they have focused on delivering the right message at the right time to the right customer to drive sales and performance while still seeking to answer a lingering question: "Is my advertising working?"
Arguments for and against linguistic purity and its implications for marketing to Hispanics in the US.
Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the Spanish language in its separate and pure form, however, using an informal naturally evolved form of the Spanish language can benefit marketers by providing emotional appeals to reach a wider audience and bridge the cultural gap. By Stephanie Snopek - Center for Hispanic Marketing Communication, School of Communication at Florida State University
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Data Privacy and Personalization: Is Your Marketing Future Proof?
Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers.
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Messi to amplify USA Soccer ¡ PUNTO !
Lionel Messi has agreed to join Inter Miami, this is a pinnical moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News.
Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.
NBCUNIVERSAL begins promotion for the 2024 Paris – Olympic & Paralympic Games
NBCUniversal announced in May that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of Paris 2024.
Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.
