Marketing
DEI and Executive Buy-In: Why Hiring and Multicultural Marketing Are At Risk [PODCAST]
Diversity, equity, and inclusion have been at the forefront of public consciousness since 2020. While these tenants were commonly known in academia, awareness among the general public is relatively new. Many companies and brands, in particular, are now grappling with balancing consumer expectations for DEI and navigating their learning curve.
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action.
2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.
2022 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.
AIMM’s Power Up! Growth Through Inclusive Marketing [REPORT]
This CMO Guide for Modern Marketing Leaders makes an indisputable argument about where growth is coming from... Multicultural and Inclusive audiences! Which makes these diverse audiences the #1 priority for marketers, for whom growth reigns supreme. Power Up! relies on the latest industry studies, proprietary data and a host of other insights and metrics.
What fans want from the FIFA World Cup 2022 [REPORT]
Anticipation couldn’t be higher for the FIFA World Cup 2022—nor could the stakes for brands, broadcasters and platforms looking to show up big.
Hollywood Diversity Report 2022 [REPORT]
The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.
Sizzling into 2023 with Sazón: Talento Unlimited Launches TU COCINA Division
Talento Unlimited, a Miami-based, Latina-founded boutique content marketing agency specializing in storytelling, talent management and event sponsorship, is proud to announce the launch of its new division representing their rapidly growing roster of Latino food experts: TU COCINA.
What football’s growing popularity in North America means for 2026 World Cup sponsors
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.
“INCLUSION” voted ANA 2022 Marketing Word of the Year
According to the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), inclusion is “the act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.” AIMM defined diversity as “understanding and recognizing each other’s unique qualities, perspectives, and similarities that shape who we are as an individual or in a group.”
FIFA WORLD CUP QATAR 2022 wraps Record-Breaking Group Stage
Across 13 days and 48 Group Stage matches, Spanish-language coverage of the FIFA World Cup Qatar 2022™ has averaged a Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 5% vs. the 2018 tournament (1.97 million). Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
QUÉ MOMENTO: EDICIÓN MUNDIAL returns to Telemundo & Universe with most notable & Memorable stories at of THE 2022 FIFA WORLD CUP
Qué Momento: Edición Mundial, a sports docuseries presented by Telemundo Deportes, returns with a four-part special that captures the most important stories and events of the 2022 FIFA World Cup™ on and off the field. The first episode will air on Thursday, December 8 at 7 p.m. ET on Telemundo and Universo.
Fans Are Watching World Cup 2022 in Record Numbers [REPORT]
Nearly 20 million people tuned in to watch the Black Friday matchup between the U.S. and England across Fox, Telemundo, and Peacock. Despite the controversy, fans are showing up in record numbers for the World Cup. Download our 2022 World Cup Report to see insights into fan interest, viewing platforms, and social media engagement.
FIRST WEEK OF FIFA WORLD CUP QATAR 2022 PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION
On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022 has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
Are brand buyers loyal, habitual, or just accidental?
The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loyal or brand habitual. The post references data from a survey of UK shoppers by Bain which finds that on average across a range of different product categories people buy different 3 brands. Ethan uses the data to assert that we are not brand loyal, we a brand habitual. I am not going to deny that habits have a huge amount of influence, particularly when it comes to low risk, repeated purchases. By Nigel Hollis
PEACOCK goes Grande for FIFA WORLD CUP QATAR 2022™ in Miami & New York
Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.
What football’s growing popularity in North America means for 2026 World Cup sponsors
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.
5 World Cup Pitfalls Marketers Should Avoid
If you are a soccer fan like me, you are probably very excited about the upcoming 2022 FIFA World Cup. I've been following the FIFA World Cup since my childhood in Brazil, and I had the privilege of working in two World Cups (1990 and 1998). During my career, I have also worked on several different soccer-related programs directly or indirectly. By Isaac Mizrahi - Co-President of ALMA
Only 2 days to go: our rankings, predictions and insights – 2022 World Cup
We’ve gathered our predictions, analyzed standings, tracked the most influential players and collected fan insights to provide you with an interactive experience ahead of the 2022 FIFA World Cup™.
