Marketing
Why Radio Can’t Afford To Ignore The Multicultural Majority
This week, the Hispanic Marketing Council unveiled It’s Time: The Growing Power of the Multicultural Majority. This research reveals that non-Hispanic whites (NHW) between the ages of 13 and 49 are now more influenced by Hispanic, Black, and Asian cultures than ever before. This pivotal shift has important implications for radio, audio, and audio advertising industries as they navigate an increasingly multicultural audience. Courtesy of Radio Ink
Hispanic Organization of Latin Artists (HOLA) honors community of artists and creators
THE HISPANIC ORGANIZATION OF LATIN ACTORS (HOLA) honored their community of artists and creators at the 22nd Annual HOLA Benefit Gala and Awards at the legendary Players Club.
ANA announces 2023 Multicultural Excellence Award Winners
Now in their 23nd year, the awards recognize client-side marketers and their agency or media partners who produced multicultural and inclusive advertising campaigns between June 2022 and June 2023. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in Las Vegas.
Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?
Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center for the Study of Latino Health and Culture: If the U.S. Latino population were its own country, the GDP would be the world’s fifth largest, outpacing even the United Kingdom, France, and India. What’s more, out of the world’s top 10 largest GDPs, the U.S. Latino GDP would be the second-fastest growing from 2020 to 2021, second only to China. Additionally, the latest Claritas Hispanic Market report shows Latinos are adding 4,021 people per day to the U.S. population, offsetting population daily declines in the non-Hispanic White segment (-2,340) and far outpacing the gains in African American/Black and Asian/Pacific Islander segments, at 918 and 828 added per day, respectively. In short, the Latino purchasing power and consumerism is showing no signs of plateauing, let alone declining. By Louis Maldonado
The People-First Advertising Lessons of the Hollywood Strikes
The full impact of the ongoing Hollywood writers' and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.
ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?
For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials and together forming a multicultural super-segment. These two transformative generations are wielding enormous power and influence on today’s American mainstream. Just how much? The Hispanic Marketing Council (HMC) will have those answers and more with its latest study, “IT’S TIME: The Growing Power of the Multicultural Majority.” On October 4, HMC will host a free event in New York City to reveal the top insights of the study and host a Q&A session—the event also will be live streamed. For more information, and to register for the in-person event or the simulcast.
New Guidelines to help Marketers start investing in Diverse Media Suppliers
The ANA and the 4A’s released a new set of guidelines designed to help companies increase their advertising and marketing investments in diverse media suppliers.
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling.
Fútbol de Primera acquires exclusive Spanish language audio/streaming rights to Copa América 2024.
Futbol de Primera Inc (FDP RADIO) the Official Spanish Audio partner of the FIFA World Cup 2026 has acquired the exclusive Spanish language audio and streaming rights for the 48th edition of CONMEBOL Copa América 2024.
Telemundo presenta the 2023 U.S. Open semifinals
U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals exclusively on Telemundo, Universo and Peacock.
Telemundo delivers record-breaking FIFA WOMEN’S WORLD CUP 2023
Telemundo wraps up its exclusive Spanish-language coverage of the FIFA Women’s World Cup Australia & New Zealand 2023 with historic milestone wins across all platforms
Navigating the Beer Industry’s Crossroads: Balancing Erosion and Growth
In the realm of corporate America, the interplay between brand erosion and growth is an intricate dance that shapes the journey of iconic names like Budweiser and Bud Light. As we ponder the ever-evolving beer landscape, a powerful lesson surfaces — one that underscores the significance of embracing cultural trends for enduring, long-term growth. This perspective resonates deeply, especially for those of us devoted to multicultural communities. By: Gabriela ‘Gaby’ Alcantara-Diaz, Founder, President of Semilla Multicultural, Inc.
Entravision announces extension of NFL Partnership for Exclusive National Spanish Radio Broadcast
Entravision Communications Corporation will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network.
Telemundo presents Spain v England 2023 FIFA Women’s World Cup August 20
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, presents coverage of a historic Final featuring two teams who have reached the championship for the first time. Coverage of Spain vs. England begins on Sunday, August 20 starting at 5 a.m. ET with the Final match kicking-off at 6 a.m. ET LIVE on Telemundo, Universo and Peacock.
NFL expands Hispanic focused music partnership
The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season.
Telemundo presents 2023-24 PREMIER LEAGUE SEASON
Telemundo presents the 2023-24 Premier League season kickoff as the exclusive Spanish-language home of the best soccer league in the world offering audiences vast coverage of the highly anticipated season.
Telemundo exclusive Spanish-Language Home of 2023 U.S. OPEN CUP SEMIFINALS AND FINAL
An agreement between U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals and Final exclusively on Telemundo, Universo and Peacock. Adding to its robust offering of live sports events, the network secured the exclusive Spanish-language rights to broadcast the final three high-stakes games of U.S. Soccer’s National Championship.
Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival
The common narrative associated with American soccer is that it is “the sport of the future” and one with momentum. Expansion is a recurring theme among the top two U.S. professional soccer leagues: MLS recently added a 30th team in San Diego, while the NWSL expects to expand to 16 teams for 2026.
Telemundo presents “EXCELENCIA EN LA CANCHA” to celebrate the Journey of U.S. WOMEN’S NATIONAL TEAM
Telemundo Deportes, in association with Telemundo Streaming Studios, proudly presents a groundbreaking documentary that chronicles the remarkable journey of the United States Women’s National Team in “Excelencia en la Cancha: Selección Femenina de los EEUU” (Excellence on the Pitch: United States Women’s National Team). This inspiring tale lays out the USWNT relentless origins, hardships, and achievements, including winning four world cups, securing equal pay, and inspiring a generation of athletes. Excelencia en la Cancha: Seleccion Femenina de los EEUU premieres this Sunday, July 23 at 1 p.m. ET on Telemundo, Peacock, and the Telemundo app.
The Rise of Propensity Modeling and Value Based Marketing in 2023
As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers.
