Marketing
Viewers Looking Forward to World Cup Despite Controversy [REPORT]
These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.
Hardships and Wealth Disparities Across Hispanic Groups
Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality
New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
The great American demographic shift
Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population.
Hispanics feel Invisible & Stereotyped in TV & Movies
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry
Hispanic Marketing Industry Evolution (Part I)
As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it into two different articles. By Isaac Mizrahi - Co-President of ALMA
NFL “POR LA CULTURA”initiate
The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community.
The State of Soccer [REPORT]
NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics.
Telemundo Deportes coverage of 2022 NFL season
Telemundo Deportes announced its coverage plans for the 2022 NFL season, beginning with the NFL Kickoff Game between the defending Super Bowl champion Los Angeles Rams and the Buffalo Bills on Thursday, Sept. 8 at 8:20 p.m. ET live on Universo, TelemundoDeportes.com and the Telemundo Deportes app.
Labor Day Reading – HispanicAd publications available for FREE
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.
No, you are not ‘over-indexing on Black’ [Here we go again a so called “DEI Expert” does not even mention US Hispanics]
PR Daily published an article by By Amira Barger the EVP of Health DEI at Edelman. Even though I agree with the premise, it astonished me that a so called "DEI Expert" cannot herself be more inclusive in her presentation of her point in the article. Excluding the importance is US Hispanics! What, DEI is only promoting Blacks or African American? Edelman as a company knows better that this. Have you lost your compass?
Best-In-Class: Pop-Tarts Día de Muertos Impact and Innovation
Captura Group and Kellogg share insights and learnings behind award-winning multicultural campaign during HMC’s Strategic Excellence Award webinar
The 2022 ROI Report [REPORT]
If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them and how to improve on the metrics you already have.
Entravision Enters into Strategic Partnership with LATV Networks
Through shared resources, content collaborations, and customized executions, Entravision and LATV Networks will deliver creative and engagement-driven solutions that will allow access to the growing influential power of Latinos.
Canela Media names Osorio as Sports Content Executive
Canela Media announced it has appointed Felipe Osorio to the newly created position of Vice President of Canela Sports, a channel on its free streaming platform service Canela.TV.
Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021.
CEOs from Dentsu, GroupM, Omnicom Media Group & Publicis Media agree Hispanics are the quintessential Growth Drivers
As more than 63 million Hispanics drive population growth in this country and grow in economic, political and cultural influence, we have to ask ourselves, “What is stopping brands from going all in?” According to the CEOs from dentsu Media, GroupM, Omnicom Media Group and Publicis Media, it’s a combination of lack of long-term planning, one-offs and failure to diversify from within.
TelevisaUnivision and the Dallas Cowboys announce Partnership
TelevisaUnivision announced a multi-year commercial and media partnership with the Dallas Cowboys.
The 3 Cs of increasing content ROI (in uncertain times) [REPORT]
There’s a cost to playing it safe with your messaging. Why choose between being brand-safe and cutting edge?
Telemundo kicks off “EL CAMPEÓN EN TI 2022”
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.
