Dollars shifting to digital.
Interactive
Building Great Brands in the Digital Age: Guidelines for Developing Winning Strategies.
Digital has the power to transform marketing. In an environment that is inherently about choice, engagement and personalization, digital allows the best marketers to market better. In this report, we examine how brands can succeed in a digital world and the opportunities it presents.
Beyond Your Web Site: 9 ways to build an Online presence.
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services.
Broadband plays Catch-Up in Rural Areas.
comScore, Inc. released a study on broadband growth in rural, micropolitan and metropolitan areas in the United States.
Online Advertising on Par with TV Advertising in growing Retail Sales for CPG.
comScore, Inc. released the results of an early series of studies it has conducted into the effectiveness of online advertising in building retail sales of consumer packaged goods (CPG) brands, revealing that the Internet can be as effective an advertising medium as television advertising.
Best Practices in Email Marketing – Get Delivered, Get Read & Get Results.
Whether you are innovating or duplicating what’s always worked, technology, audience expectations, and compliance are creating a constantly changing email landscape.
