As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.’
Interactive
Advertisers much more likely than Consumers to believe in Power of Twitter.
What are you doing? It seems like everyone, especially in the media, is answering that question in 140 characters or less with a “tweet” and letting their “followers” know what they are up to each hour of the day. But is Twitter something that is in its infancy, something that is just a media darling or has it already experienced its fifteen minutes of fame?
Take Control Of Your Twitter.
Marisa Treviño, self described “Latina Blogging Journalist” founder and editor of Latina Lista, the latest reporting on breaking news, government legislation, justice issues, groundbreaking studies, Latina personalities and all that impacts the quality of life for Latinas/os in the USA – delivered from a Latina perspective. By Dieste Latincast. To listen to podcast CLICK above.
America Unwired.
Accessing the internet is for many Americans now a multiplatform affair. Just a few years ago, desktop or laptop computers were typical onramps to the internet for the tech-oriented crowd. The digerati, already accustomed to lugging their laptops around in search of ports for their Ethernet cables, rushed to equip their computers with wireless cards so they could take advantage of WiFi links to the net.
Viva Los Internets!
As we’re about to put our first wise Latina on the U.S. Supreme Court, it is somewhat serendipitous that I’d been planning for some time to write about the U.S. Hispanic online marketplace. It is an interesting and fast-growing space, distinctly different from the general market, and too, distinctly different from offline U.S. Hispanic media marketplaces.
The Internet and the Recession.
Some 69% of all Americans have used the internet to cope with the recession as they hunt for bargains, jobs, ways to upgrade their skills, better investment strategies, housing options, and government benefits. That amounts to 88% of internet users.
The Great GRP Debate.
Want to start a brawl in online advertising circles? Just announce that online advertising should adopt the traditional media measurement metrics of reach, frequency and GRPs (gross rating points).
Online Behavior focuses on User Intent: Underscores need for new approaches in Digital Communication
According to the Ruder Finn Intent Index, more than 4 in 5 people (80%) go online to socialize, which is twice as many as those who go online to shop or do business. Online business isn’t dead but marketers who can’t connect with their consumers’ intent do so at their own peril.
