Interactive

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users.

Looking for ROI…

The economy is putting ever-increasing demands on marketers to make every dollar count and demonstrate positive ROI.

Display ads do more than look pretty.

Online display ads have gotten a bad rap lately. It’s a format, according to many sources, with declining investment and waning effectiveness.

Price and placement.

Online video may be a relatively new medium, but in advertising some things don’t change. The primary concern of many advertisers is still-what used to be called-the editorial environment.

The economy is forcing online retailers to change their marketing tactics in order to acquire and retain customers, according to findings from The State of Retailing Online 2009, the 12th annual Shop.org study conducted by Forrester Research Inc. (Nasdaq: FORR). The survey of 117 online retailers also found that, while the number of companies focusing on customer retention has nearly doubled in the past year, many retailers see the recession as an opportunity to capture market share from weakened competition.

The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brought with it a host of new tools and terms used to define and measure the platform’s value and impact. To deliver consistency into this rapidly evolving means of communication, the Interactive Advertising Bureau (IAB) today announced the release of “Social Media Ad Metrics Definitions.” The document divides social media into three distinct categories and defines the metrics specific to each type.

Looking for an upside.

In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories.

In most cases, that means online.

Facebook usage is exploding in Spanish speaking countries.